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»auren hoffman

Agencies Must Become More Neutral To Thrive (And Even Survive)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Organizations are awash in data. They are creating more and more of their own data, and they are now starting to buy increasing amounts of external… Continue reading »
by AdExchanger // July 11th, 2019 //
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Quibi Already Has $100 Million In 2020 Ad Commitments; FTC Investigates YouTube Over Child Privacy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch And Learn Facebook really wants those TV ad dollars – but it’s going to take more than simply showing up at the upfronts. The first thing Facebook needs to do is prove that its video service, Watch, is a hit with audiences. Facebook… Continue reading »
by AdExchanger // June 20th, 2019 //
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Complexity Vs. Simplicity: Betting On The Future Of Marketing Technology

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. If you are going to start a new company or grow an existing one in the marketing technology world, you need to first place a… Continue reading »
by AdExchanger // March 7th, 2018 //
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The World Of Data: Hoarders Vs. Sharers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In my last AdExchanger column in September, I discussed truth and religion data companies. Truth data companies are backward-looking, focusing on data that can reveal… Continue reading »
by AdExchanger // November 1st, 2017 //
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Podcast: Auren Hoffman Tells The Truth

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. SafeGraph launched this year with $16 million in funding from more than 100 investors, and a very driven founder in former LiveRamp CEO Auren Hoffman. On the podcast this week, Hoffman talks about his trajectory and his new company’s pure focus on providing accurate location… Continue reading »
by Zach Rodgers // September 14th, 2017 //
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Apple’s Upcoming Safari Changes Will Shake Up Ad Tech

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad… Continue reading »
by AdExchanger // August 3rd, 2017 //
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Three Years Later: Why Acxiom’s Acquisition of LiveRamp Worked

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Acxiom (NASDAQ: ACXM) formally acquired LiveRamp three years ago, on July 1, 2014, for $310 million, which was 22% of Acxiom’s market cap at the… Continue reading »
by AdExchanger // June 29th, 2017 //
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The Coming Ad Tech Renaissance Will Be Fueled By Chinese Money

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. We are going to see a bunch of classic ad tech firms get funded by Chinese money in the next two years. This will result… Continue reading »
by AdExchanger // September 14th, 2016 //
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Why Online Advertising Should Be Regulated

“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. The online advertising industry is going through rapid and exciting changes. In the past two years, we’ve moved from a publisher-centric model to a network-centric model and now to a… Continue reading »
by AdExchanger // June 11th, 2010 //
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