• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»Tod Loofbourrow

Video Platform ViralGains Raises $13.5 Million To Help Brands Stop Treating Video Like TV

ViralGains, a video advertising platform, raised $13.5 million in a Series B funding round, the company said Thursday. The funding includes $10 million in equity investment from First Analysis and Origin Ventures and $3.5 million in debt funding from Square 1 Bank. ViralGains, which serves sequential video ads to consumers, will invest the funds into... Continue reading »
by Alison Weissbrot // September 21st, 2017 //
»
P&G’s Marc Pritchard Is A Smart Guy, But He’s Wrong About Digital Video Advertising

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tod Loofbourrow, CEO at ViralGains. Last year, Procter & Gamble spent $8.3 billion on advertising, making the company the world’s top advertiser. Accordingly, the words of P&G CMO Marc Pritchard have enormous power. In... Continue reading »
by AdExchanger // June 19th, 2017 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • YouTube Adds Enhanced Contextual Targeting
  • Lawmakers Skewer Google On Margins And Market Dominance During Senate Antitrust Hearing
  • The DOJ’s Antitrust Case Against Google: What To Expect When You’re Expecting
  • How To Solve For Scalability Of Publisher First-Party Data
  • Adobe Distances Itself From Its Ad Cloud; Amazon Adds Podcasts To Its Music Service
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved