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»Tod Loofbourrow

Video Platform ViralGains Raises $13.5 Million To Help Brands Stop Treating Video Like TV

ViralGains, a video advertising platform, raised $13.5 million in a Series B funding round, the company said Thursday. The funding includes $10 million in equity investment from First Analysis and Origin Ventures and $3.5 million in debt funding from Square 1 Bank. ViralGains, which serves sequential video ads to consumers, will invest the funds into... Continue reading »
by Alison Weissbrot // September 21st, 2017 //
»
P&G’s Marc Pritchard Is A Smart Guy, But He’s Wrong About Digital Video Advertising

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tod Loofbourrow, CEO at ViralGains. Last year, Procter & Gamble spent $8.3 billion on advertising, making the company the world’s top advertiser. Accordingly, the words of P&G CMO Marc Pritchard have enormous power. In... Continue reading »
by AdExchanger // June 19th, 2017 //
»
 

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