• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us
  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»lytics

B2B Publisher SourceMedia Takes A Targeted Approach To Branded Content

SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook. While B2B pubs have been slower to embrace programmatic, SourceMedia plans to buck that trend by being a better steward of its first-party data. A new integration... Continue reading »

by Kelly Liyakasa // March 12th, 2018 //
»
B2B Publisher SourceMedia Explores New Avenues To Monetize Video

SourceMedia, the publisher of longstanding B2B titles “American Banker,” “Mergers & Acquisitions” and “Accounting Today,” traditionally relied on paid subscriptions and conference proceeds to drive its revenue. But increasingly, it’s turning to newer ad formats such as outstream video and native to capture more incremental marketing spend. SourceMedia sees itself as a premium information resource... Continue reading »

by Kelly Liyakasa // June 8th, 2017 //
»
Dr. Martens Boots Up A Digital-First Data Strategy

Dr. Martens, the iconic British boot maker popularized in '80s and '90s subculture, is adding a new sheen to its customer data strategy. Although each of Dr. Martens’ regional businesses in the UK, Americas, Europe/Africa and Asia is responsible for its own marketing, development and IP, the company’s digital efforts are converging as it eyes... Continue reading »

by Kelly Liyakasa // April 17th, 2017 //
»
Startup Lytics Raises $7M, Wants To Help You Build Your Own Marketing Cloud

The value of a marketing cloud, as Forrester Research pointed out Tuesday, is in the level of its integration. But Portland, Oregon-based startup Lytics takes the position that whatever level of integration the big-name marketing suites offer simply isn’t enough. The company, which started in 2012, made its “marketing activation platform” generally available on Wednesday... Continue reading »

by Ryan Joe // October 22nd, 2014 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Will Limit Cross-Site Tracking In Chrome By Default Starting In February
  • To Juice Creative Performance, Cadreon Extends Native Social Ads To Premium Pubs
  • Hulu Launches Binge Ad Experience As Users Sour On Interruptive Ads
  • As A New Decade Approaches, It’s Time To Double Down On Data Strategy
  • Apple Tightens ITP Screws; More CMOs On The Go
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved