Opinion

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Paul Turner, General Manager of EMEA, Adaptly. The social ecosystem is waging change on traditional powerbases within the industry. Not only has power shifted back to the publisher (the […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Ad tech is a fascinating and constantly evolving space.  We’ve seen several ‘waves’ of evolution in ad tech over the years, and I believe […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Today’s media buyers and sellers are playing on a whole new field, where preying on consumer behavior is the norm and big data is the apparent […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Ozen, cofounder of Vistar Media.  Here’s a trivia question: When and where was the first ever display ad? Some of you will answer 1994 on Hotwired.com.  That AT&T […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Tom Chavez, founder and CEO of Krux Digital. When he was running the Right Media Exchange, Ramsey McGrory posited what I call the McGrory Conjecture during a panel […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby.  Display advertising has suffered the same ailment plaguing much of digital marketing – frequent irrelevance is easy and cheap. This trend […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by David Shim, CEO at Placed. While there are a handful of companies close to realizing the potential of location-based targeting, as an overall industry there is a gap between […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. “We’re a technology company, but we provide managed services for large accounts.”  How many times have you heard something along those lines from […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. I’ve talked a lot about the odd couple pairing of the CMO and […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. My friend and colleague Todd Herman (LinkedIn) once wrote a strategy paper about video content when we worked together at Microsoft. Called “Don’t […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, Senior Analyst at Forrester Research. The term “end-to-end” gets thrown around a lot in digital advertising circles and is increasingly part of the conversations we have with […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. When someone is betting millions, they’ve typically done their homework. So when you see the current M&A activity in […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. It happened to me a year or so ago, but it happens to millions of people […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. Advertising has always been about change. Evolving communication technologies are the most recent drivers of this change.  These […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. Is Facebook finally getting over itself? Or, rather, is Facebook actually starting to realize that its place in the advertising ecosystem is just that – […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It is inevitable that we will move into a post ad-tech era. Not to say that ad buying technologies will go away, but that they […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. The mobile media space is as exciting as it is daunting. As a digital media director, it seems there are more […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. It was a Michael Lewis book before it was a Sandra Bullock movie. Published in 2006, “The Blind Side” stated very elegantly what most football […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, president and co-founder of Legolas Media. Programmatic Buying: The reduction (but not elimination) of human decision-making in the serving of digital ads. It promises to solve many of the […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. When the “Four P’s of Marketing” were first developed by E. Jerome […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ronald Paul, CEO at Quisma, a European performance marketing agency and a subsidiary of WPP Group’s GroupM. When working in online advertising, if you try and evaluate individual channels […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. I recently left Cannes, where the majority of the Lions were awarded to creative agencies. Creative agencies […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Terence Kawaja is Founder and CEO at LUMA Partners, a boutique investment bank focused on the digital media sectors. Ad tech is over. The landscape is overcrowded, venture capitalists have moved on, and […]

Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Andrew Casale, VP of Strategy, Casale Media. I am not an advocate of dynamic floors. Nor do I think switching RTB to first price auctions is likely to happen. Every auction that publishers have run on our platform, to date, has […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Michael Greene is Senior Analyst at Forrester Research. Many in the industry have watched with interest (and perhaps a bit of schadenfreude) as Facebook shares have plunged to under $27. Obviously, multiple factors […]

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly. In the world of social media and social networks, native advertising models are taking over. Anything I can do as a consumer – […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Jeremy Stanley is SVP Product and Data Sciences for Collective. As an industry we have largely concluded that existing measurement solutions (CTR, view-through and click-through conversion) have glaring flaws. And so we have […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joshua Koran is VP Digital Product Management, Research and Data for AT&T AdWorks.  Much has been written about the “viewable impression” metric, which banishes impressions that go unnoticed by consumers. It relies on […]

Today’s column is in response to “Second-Guessing the Second-Price Auction Model” and written by Jonathan Wolf, Chief Buying Officer at Criteo, a buy-side, display ad tech company. Esco Strong at Microsoft wrote an interesting piece in a personal capacity on this site this week. While I am and remain a fan of Esco, and his […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Display Marketplace Strategy at Microsoft Advertising. Opinions expressed are his own and do not necessarily represent those of his employer. Amidst some of the more popular discussion topics of today, I’m often surprised […]