• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»CTR

As Facebook Evolves Ad Offerings, CPCs And CPMs Drop

As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site. Facebook strategic PMD Spruce Media highlighted these changes in its "State of Facebook Advertising Q1 2013," released this week, leading... Continue reading »
by Kimberly Maul // April 29th, 2013 //
»
What Happens When Your Audience Doesn't Click?

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Darren Herman, Chief Digital Media Officer at MDC Partners' The Media Kitchen. There was a seminal study done a few years ago by comScore, Tacoda and Starcom USA called "Natural... Continue reading »
by AdExchanger // September 24th, 2012 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • It’s Official: YouTube No Longer Accepts Third-Party Pixels
  • Viant Technology Files S-1 Ahead Of IPO
  • Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report
  • The Big Questions For Digital Advertising In 2021
  • You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved