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»CTR

As Facebook Evolves Ad Offerings, CPCs And CPMs Drop

As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site. Facebook strategic PMD Spruce Media highlighted these changes in its "State of Facebook Advertising Q1 2013," released this week, leading... Continue reading »
by Kimberly Maul // April 29th, 2013 //
»
What Happens When Your Audience Doesn't Click?

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Darren Herman, Chief Digital Media Officer at MDC Partners' The Media Kitchen. There was a seminal study done a few years ago by comScore, Tacoda and Starcom USA called "Natural... Continue reading »
by AdExchanger // September 24th, 2012 //
»

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