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»Metamarkets

Mobile Video Metrics Will Force TV To Adapt

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mike Driscoll, CEO at Metamarkets. With each passing day, mobile video consumption is becoming more prevalent and convenient. In September, enhancements to mobile browsers removed a common deterrent to watching videos by enabling autoplay.... Continue reading »
by AdExchanger // December 1st, 2016 //
»
Metamarkets Raises $14 Million For Growth

Metamarkets has raised $14.25 million in growth capital from Wellington Financial and City National Bank. The company’s analytics software is designed to help clients like Twitter, Nanigans, AOL, OpenX and Drawbridge gain insight into their programmatic marketplaces. Metamarkets got the funding in part because investors are looking more favorably at ad tech, said company co-founder... Continue reading »
by Sarah Sluis // October 18th, 2016 //
»
Metamarkets Raises $15M, Investors Include John Battelle And LiveRamp's Auren Hoffman

Metamarkets has raised $15 million in a round led by Data Collective, a VC firm in which Metamarkets CEO Mike Driscoll is a partner. Other new investors include John Battelle, LiveRamp founder Auren Hoffman and City National Bank. Existing investors Khosla, IA, True and Village Ventures also joined in. The company's total funding to date... Continue reading »
by Liz Rowley // February 24th, 2015 //
»
Entrenched Among Mobile Exchanges, Metamarkets Sets Its Sights On Agency Trading Desks

Metamarkets founder and CEO Mike Driscoll is wary of describing his company’s technology as a “Bloomberg Terminal” for online advertising. Though it’s a shorthand used by Khosla Ventures, a Metamarkets investor, Driscoll steps cautiously around it. “It’s not our place to analogize our products and services,” he said. “It’s a seductive metaphor, but it was... Continue reading »
by Ryan Joe // August 25th, 2014 //
»
ETL: The Most Important Acronym You've Never Heard Of

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO and founder of Metamarkets. Data is the fuel and the exhaust of programmatic advertising. It informs every transaction, and every transaction generates more of it. As impression... Continue reading »
by AdExchanger // February 27th, 2014 //
»
As Staffing Levels Double, Metamarkets Brings In Criteo's Ross As First CRO

Analytics provider Metamarkets has named Criteo Managing Director Jacob Ross as chief revenue officer, a new position as the company has doubled its staff in the past year. Jacobs' hire, which gives Metamarkets 40 employees, comes after two other additions at the executive level in August, when the company brought in Rubicon's Ron Claypool as VP... Continue reading »
by David Kaplan // October 15th, 2013 //
»
Real-Time Bidding Needs Real-Time Analytics

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO of Metamarkets. Since late 2009 and the advent of the RTB era, online marketers have had access to a tremendous tool. RTB has allowed them to... Continue reading »
by AdExchanger // October 4th, 2012 //
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