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»services

Hardware Who? Apple Reports Nearly $11.5 Billion In Services Revenue

Device sales overall are still on the decline at Apple, but services revenue is starting to grow like gangbusters. Apple generated $11.45 billion in revenue from services during its fiscal third quarter, which ended in June, the company told investors on Tuesday. That’s a 13% year-over-year increase. Services accounted for 21% of Apple’s overall revenue, which... Continue reading »
by Allison Schiff // July 30th, 2019 //
»
Why IBM Is Leaving The Marketing Cloud Business

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for a while. Last week, IBM entered into a definitive agreement to sell its marketing platform and commerce software to private... Continue reading »
by Allison Schiff // April 8th, 2019 //
»
Apple Device Revenue Slumps As Services Skyrocket

Apple actually mentioned the word “advertising” on its earnings call. Although hardware isn’t going anywhere, Apple’s services business, which includes search ads in the App Store, is becoming increasingly meaningful to the company’s bottom line. “Services are scaling quickly,” Apple CFO Luca Maestri told investors on Tuesday. Although iPhone sales were weak during the holiday... Continue reading »
by Allison Schiff // January 29th, 2019 //
»
Service: A Dirty Word in Ad Tech?

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. "We're a technology company, but we provide managed services for large accounts."  How many times have you heard something along those lines from... Continue reading »
by AdExchanger // August 22nd, 2012 //
»
AppNexus Grows Global Services Unit

The steady collection of extreme tech skills over at real-time ad platform and app marketplace AppNexus is creating a growing opportunity around services. The company is actively recruiting for an AppNexus Global Services unit, according to a company website, including NYC and London "open positions" from its job board. Call it a high tech agency or... Continue reading »
by AdExchanger // July 9th, 2012 //
»
Where Does The Agency Of The Future Draw The Line - GroupM COO Montgomery

Our series continues as AdExchanger reached out to several executives from the agency side of the ecosystem and asked the following question: "Given the increasing complexity of ad technology needed to service clients - particularly in digital media buying -, and ad tech companies need to build a service layer to activate its tech, where... Continue reading »
by AdExchanger // May 11th, 2012 //
»

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