“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. Worthless. That’s what I – and most of my colleagues – thought of leftover or remnant advertising when I was selling highly premium banner […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io. In Will Luttrell’s AdExchanger article of last week, he argues that if the display advertising buy side adopts better performance metrics then the problem of fraud […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. No doubt about it: Direct response marketers bankrolled the real-time bidding revolution, while brand dollars keep fuelling growth on the reservation side. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Parkinson, Chief Digital Officer, Valassis. Today, marketers have a unique opportunity to engage consumers through the integration of print and digital mediums. The marketer who is able to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Luttrell, Co-founder and CTO at Integral Ad Science. Fraud impacts the entire online advertising industry and costs us millions of dollars each year. While everyone can play a role in […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, CMO at eXelate. Advertisers who fully grasp the interplay between ad tech and Business Intelligence (BI) will maximize customer lifetime value in the accelerating digital world. Here’s why. In […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale Media. Private exchanges were designed to bring publishers and buyers closer together, address concerns of channel conflict, and ultimately increase inventory value. We have yet to see […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. Have you seen recent articles about the Firefox cookie-blocking privacy debate? I don’t blame those of us in the digital media community for going […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jesse Pujji, CEO at Ampush. Facebook’s announcement of a real time advertising exchange in June last year was one of the biggest stories of 2012. Even though data is still scarce […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Gross, Director of Product Management at Visual IQ. With Facebook’s purchase of Atlas, all eyes are on social media measurement. Twitter provides an interesting challenge with respect to measurement, as there […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. As most of us know, fear of the unknown often comes from a lack of understanding. Due to the many new and unfamiliar factors […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been writing about some of the ethical issues with “opt-out” third-party tracking for a long time. It’s a practice that makes me extremely […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, President at PubMatic. The constant stream of new technologies in our everyday lives has created a “shiny new penny” syndrome. One day it’s emerging mobile apps that take the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, Co-founder at Undertone. Digital media does not lack topics suitable for debate and disagreement. We have a variety of forums to debate them in real time over the web, […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Mozilla recently announced that the next version of Firefox, one of the most popular web browsers in the world, would come with a default setting that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, Co-founder at Media IQ. The expression “the elephant in the room” feels rather fitting when considering barriers to display trading innovation. As digital marketers, we have many “elephants” — […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. It’s hard to argue that the banner ad era has been good to publishers. After a brief initial period in which banner inventory […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. At the recent IAB Annual Leadership Conference, I attended a cocktail-fueled discussion of programmatic. The discussion started with a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive VP-global partners at Dunnhumby. Fundamentally, people prefer to be treated personally. We like to be called by name at our favorite restaurant. A resort hotel’s excellence often is […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jay Stocki, VP of Business Development at Bering Media. All opinions are Jay’s alone and not those of Bering Media. We have a privacy problem in online advertising. An anecdote that sums […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. Digital marketing is at risk of becoming a demand-harvesting machine. We’re getting so good at finding audiences that will obligingly convert that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Kim Reed Perell, the CEO of Adconion Direct. Consumers are now everywhere when it comes to digital. They are networking on social media sites, watching videos, checking email, reading news […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Over the last three months, the word “programmatic” has been featured in the […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. The industry is rife with conversations about programmatic premium media buying and selling right now, and I could write a column about each of […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. It has often been said that due to nearly “unlimited inventory”, pricing on digital advertising will continue to decline. This is a thought that has been […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Heather Pidgeon, VP of Services at iProspect. Imagine seamlessly delivering relevant content to customers and prospects based on their location, historical behavior, and current actions. Content that removes the boundaries […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jaysen Gillespie, Director of Analytics and Business Intelligence at Criteo. It is a response to an earlier AdExchanger column by Tal Keinan, CEO of AdExtent (Read it: “DSPs Vs. Personalized Retargeters. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Ramsey McGrory, President & CEO of AddThis. In the world of magic quadrant charts, I like this as a starting point for a discussion about data: Starting with the Conclusion Access […]
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, SVP, Digital Ad Sales at The Weather Company. I started writing this post from my iPad. I finished it on my iPhone. Then I wordsmithed it on my MacBook. And I did it […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andy Atherton SVP at AppNexus. It’s the first in a series on the emergence of programmatic reserve. There has been no shortage of attention paid to programmatic reserve of late. The […]
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions with ownership, governance and accountability from the start – or AI could sink them with a single mistake.
To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing mix modeling, both of which are also drawing more advertisers to the digital live sports cornucopia.
Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.
Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.
Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
