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»bering media

Audience Partners To Buy Bering Media And Go Beyond The Cookie

Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum. Audience Partners expects the deal to close in October. For Audience Partners, Bering Media – with whom it has partnered over the past two years – provides an ad-targeting solution... Continue reading »
by Ryan Joe // October 1st, 2014 //
»
Privacy Confusion Is A Real Problem. Time To Solve It

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jay Stocki, VP of Business Development at Bering Media. All opinions are Jay's alone and not those of Bering Media. We have a privacy problem in online advertising. An anecdote that sums... Continue reading »
by AdExchanger // March 6th, 2013 //
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Bering Media Targeting Internet Service Provider Data For Ads

Michael Ho thinks offline sales goals can be driven online. That’s why his company, Bering Media, which he founded in 2008, is working with Internet service providers to create what Ho believes is an accurate, scalable way to target consumers online, based on geography, CRM data, and custom offline data models. “We didn't want to... Continue reading »
by John Ebbert // December 4th, 2012 //
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