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»adconion

Why SingTel Sings For Ad Tech

Singapore Telecommunications' intent to acquire cross-channel ad platform Adconion (at a $235 million valuation) and ad network Kontera (at a $150 million valuation), on behalf of its mobile ad solutions subsidiary Amobee, is yet another example of a telco diving deeper into ad tech. SingTel’s announcement arrives less than a month after news broke of... Continue reading »
by Ryan Joe // June 11th, 2014 //
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Gradient X Targeting Mobile Beyond The Cookie

In spite of privacy challenges around the use of cookies in a mobile environment, smartphone and tablet activity is apparently spurring more mobile real-time bidding (RTB) and the use of programmatic tools to conduct business between agencies, publishers and developers. Earlier this year, for example, Adfonic claimed that mobile CTRs and eCPMs were much higher... Continue reading »
by David Kaplan // March 29th, 2013 //
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The End Of Single Channel Measurement

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Kim Reed Perell, the CEO of Adconion Direct.   Consumers are now everywhere when it comes to digital. They are networking on social media sites, watching videos, checking email, reading news... Continue reading »
by AdExchanger // March 4th, 2013 //
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Perils of the Ad Viewability Craze

“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, SVP Sales & Marketing at Adconion Direct. The current definition of an "in-view" ad impression, according to the IAB's Making Measurement Make Sense (3MS) initiative, is this: "Fifty... Continue reading »
by AdExchanger // October 10th, 2012 //
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Adconion Closes The Loop On Its Ad Tools With Mobile Addition

By this point, every major ad tech company that didn't have a mobile offering last year, either has one now or is about to have one before Thanksgiving rolls around. The latest entrant in the race is ad network Adconion Media Group. The move comes several months after the UK-based company sought to deepen its... Continue reading »
by David Kaplan // August 10th, 2012 //
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Klout Grabs Too Much Data?; Walmart Vs Amazon; Credit Cards And Display Advertising

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Klout And Minors The New York Times examines Klout and the story of a mother who noticed that her own Klout score - which measures influence across several social media sources - was connected to the Klout score of her son and daughther who... Continue reading »
by AdExchanger // November 14th, 2011 //
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