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»programmatic media

Digital Ads Driving Performance At NYT; And At IAC

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Times They Are A-Changin’ The New York Times’ digital advertising continues to surge, seeing double-digit YoY growth and comprising 34.1% of the Times’ total ad revenue in Q4 2015. Digital revenues for 2015 surpassed $197 million, an 8.2% jump from a year earlier.... Continue reading »

by AdExchanger // February 5th, 2016 //
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Aol Announces Programmatic Upfront

Flexing his salesmanship skills, AOL CEO Tim Armstrong announced to a group of reporters last night in New York City that his company would undertake its “first ever Programmatic Upfront event” on September 23, which is to coincide with the beginning of Advertising Week festivities in New York. Seated to Armstrong’s left during the announcement... Continue reading »

by John Ebbert // July 24th, 2013 //
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Yahoo Joins NY Times And Hits Programmatic Wall

It was inevitable, as the move from buying placements to buying audience infiltrates display ad campaigns. Yesterday, Yahoo reconfirmed in its quarterly results that programmatic media has changed its business forever. The statement echoes comments made by The New York Times a few months ago, in which the publisher seemed to pin some of its... Continue reading »

by John Ebbert // April 17th, 2013 //
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Sifting The Programmatic Conflation and Conflagration

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Nahum, Senior Director of Programmatic Sales at Microsoft Advertising. At the recent IAB Annual Leadership Conference, I attended a cocktail-fueled discussion of programmatic.  The discussion started with a... Continue reading »

by AdExchanger // March 12th, 2013 //
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Addressing Loyalty; Google's Groupon Killer

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Addressing Loyalty Facebook's Custom Audiences product is being adopted by Epsilon and Acxiom in addition to the previously announced Datalogix says Ad Age’s Cotton Delo. Read more. How it works: consumers become addressable via ads on Facebook by matching a Facebook login email to... Continue reading »

by AdExchanger // February 25th, 2013 //
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