• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • Advertise //
  • About Us //
  • Contact Us
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY 2020
    • Industry Preview 2020
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»undertone networks

The Clock Is Ticking On Viewability

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, Co-founder at Undertone. Digital media does not lack topics suitable for debate and disagreement. We have a variety of forums to debate them in real time over the web,... Continue reading »
by AdExchanger // March 19th, 2013 //
»
2010: Audience-Centric Buying

"Networking" is a column focused on the evolving roles of networks in online advertising. Today's column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. The media landscape continues to evolve as advertisers move away from impression-based demographic buying to audience-centric strategies. This shift recognizes that audiences more accurately reflect potential customers and... Continue reading »
by Ad Traders // February 9th, 2010 //
»
Paid, Earned and Shared – Getting Rich with Social

"Networking" is a new column focused on the evolving roles of networks in online advertising. Today's column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. Historically, media value was determined by a relatively simple calculation: divide campaign cost by the number of persons reached within a specified target segment expressed in thousands.... Continue reading »
by Ad Traders // January 5th, 2010 //
»
Transparency Versus Control: Which Matters More in Network Buys?

"Networking" is a new column focused on the evolving roles of networks in online advertising. Today's column is written by Alan Schanzer, Chief Strategy Officer of Undertone Networks. Over the last several months there have been numerous reports about fraud impacting all facets of the online advertising industry – publishers, networks, agencies – and ultimately,... Continue reading »
by AdExchanger // December 9th, 2009 //
»
CSO Schanzer of Undertone Networks Says Online Metrics Today Don't Support Long Term Needs Of A Brand

Alan Schanzer is Chief Strategy Officer, Undertone Networks, an online advertising network. AdExchanger.com: Of the four ad solutions you provide according to your website (Display Ads, Synched Ads, Undertone Video and Full Page Ads), which is the fastest growing and why? Any surprises or trends that you've seen in 2009? AS: We are seeing growth... Continue reading »
by AdExchanger // June 23rd, 2009 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Coronavirus Pandemic Is Putting Pressure On Ad Tech
  • Affiliate Marketing Is A Game Of Chutes And Ladders Right Now
  • How Employers Are Taking Care Of Their Workers During COVID-19
  • Ad Tech M&A Fell Off A Cliff In Q1 – And Not Just Because Of COVID-19
  • COVID-19 Leads To Sharper Focus On Brand Safety
Ajax spinner
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved