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»botnet

White Ops Blows The Lid Off A $1 Billion-Plus Russian Botnet

Meet Methbot, the Russian hacking operation that’s costing advertisers between $3 million and $5 million a day. At the very least, that’s a little over $1 billion a year – a hefty chunk of the ad industry’s estimated $7.2 billion annual ad fraud problem. White Ops first uncovered the browser-based botnet in September 2015, when it... Continue reading »
by Allison Schiff // December 20th, 2016 //
»
Change Agent: Google Introduces Filter That Blocks Evolving Botnets

Google is upping its defenses against ad fraud to take on three malware families. The offenders include Bedep, plus two previously unknown entities internally code-named Beetal and Changthangi, which are named for goat species. Read the blog post. Google has developed a filter – now available for advertisers using DoubleClick Bid Manager (DBM) and Google Display... Continue reading »
by Ryan Joe // February 9th, 2016 //
»
Fraud-day With Integral Ad Science: 'The Way The Industry Measures Performance Online Is Fundamentally Flawed'

This is the second in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White Ops, DoubleVerify, Forensiq, Moat, PubChecker and Telemetry. Read last week's interview with Videology. When it comes to detecting and preventing ad fraud, Integral Ad Science is the middleman. That is,... Continue reading »
by Ryan Joe // August 8th, 2014 //
»
Google Acqui-hires Spider.io, And Founder Douglas De Jager

Positioning its latest purchase as another effort to clean up the fringes of the display ad ecosystem, Google's Neal Mohan announced today the acquisition of spider.io and its seven employees, led by founder Douglas de Jager. Terms of the deal were not disclosed. In a post on the DoubleClick Advertiser blog, Mohan wrote: "Today we’re... Continue reading »
by John Ebbert // February 21st, 2014 //
»
A Botnet Primer for Display Advertisers

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, Founder of Spider.io.  Botnets are the biggest contributor to online display advertising fraud today. Rentable botnets are the most unnerving and surprising contributor. DirectorsLive.com provides an illustrative example... Continue reading »
by AdExchanger // May 2nd, 2013 //
»
Display Advertising Fraud is a Sell-Side Problem

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, founder of Spider.io.  In Will Luttrell’s AdExchanger article of last week, he argues that if the display advertising buy side adopts better performance metrics then the problem of fraud... Continue reading »
by AdExchanger // April 4th, 2013 //
»
Optimizing Travel Display Ads; AOL Approaches Take-off; Newspapers Aim To Improve Ad Targeting Through Registration

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Optimizing Travel Display Ads Rita Chang of Advertising Age profiles agency, Click Here, and how it's using Teracent's multi-variate, display ad campaign management system to effect real-time updates and optimization for advertiser Travelocity. Chang notes that as a result, Travelocity's cost-per-transaction is down 79%.... Continue reading »
by AdExchanger // October 27th, 2009 //
»
 

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