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»FBX

As LiveRail And FBX Go, Facebook Audience Network Grows  

Kelly Liyakasa contributed. What a month for Facebook's ad business. Late Thursday and early Friday, Facebook signaled plans to serve more ads to nonusers on its Facebook Audience Network (FAN). The company also moved to shutter two other ad tech components: its LiveRail exchange (parts of which had already been sunsetted) and its Facebook Exchange... Continue reading »
by Ryan Joe // May 27th, 2016 //
»
RIP FBX: Facebook Will Shut Down Its Desktop Retargeter In November

The long-rumored demise of Facebook’s desktop FBX will finally arrive. The social media giant will shut off its desktop retargeting tool Nov. 1. Partners buying through the FBX API will have to use a different one, said Matt Idema, Facebook’s VP of product monetization. Current partners include AppNexus, Criteo, AdRoll and MediaMath, among others. “FBX... Continue reading »
by Ryan Joe // May 25th, 2016 //
»
FBX Shuffle: Facebook Preserves Access For Some Shadow Partners

Facebook made waves two weeks ago when it delisted more than 15 companies from its Facebook Exchange (AdExchanger story). Going forward, only 12 companies will be allowed to trumpet their access to the desktop news feed and right rail ad space that comprises the FBX inventory pool. But that doesn't tell the whole story. Even... Continue reading »
by Zach Rodgers // March 3rd, 2015 //
»
Facebook Drops More Than 15 Companies From FBX

Facebook has decertified more than half the seat holders on its Facebook Exchange (FBX) as part of a revamp of its marketing partner program, unveiled Tuesday. Among the partners no longer badge-certified to buy on FBX are some very big ad platform players, including Adobe, Advertising.com (AOL), Rocket Fuel, IgnitionOne and Dotomi/Conversant (Epsilon). In total,... Continue reading »
by Zach Rodgers // February 19th, 2015 //
»
Facebook Insists FBX Isn’t Getting Cut From Its Growing Ad Stack

Despite the amount of attention Facebook Exchange generated when it was released way back in 2012, today it’s mostly focused on retargeting desktop users. Consequently, some ad industry insiders are skeptical of its future. When asked directly about FBX’s future at AdExchanger's Industry Preview conference, David Fischer, Facebook's VP of business and marketing partnerships, said... Continue reading »
by Ryan Joe // January 23rd, 2015 //
»
Retargeting Platform And FBX Partner AdRoll Reports $100 Million Run Rate

The retargeted advertising space is becoming highly lucrative, finds retargeting platform AdRoll, which announced today that it had passed a $100 million run rate, up from $50 million last year. The 6-year-old company claims to have more than 10,000 customers across 100 countries and was one of the first platforms to become a Facebook Exchange... Continue reading »
by Judith Aquino // October 10th, 2013 //
»
Hotels.com Noticing Momentum With FBX, Mobile App Install Ads

Hotels.com estimates more than one in five transactions on its platform occur through mobile devices, representing a growing area investment for a predominant player in online travel booking. “We can always do better from a brand recognition standpoint,” commented Steven Quach, director of online marketing for Hotels.com. “Anywhere we can find pops of growth that... Continue reading »
by Kelly Liyakasa // August 21st, 2013 //
»
For Social Retargeter Triggit, A Surge In FBX Revenue

Facebook's Exchange is big business. Just how big can be hard to pin down, since Facebook breaks out neither revenue nor volume for its retargeting business. That leaves us grasping at occasional straws dropped by the 17 qualified FBX vendors. For example, late last year AppNexus indicated Facebook was exposing somewhere around 7 billion daily... Continue reading »
by Zach Rodgers // July 10th, 2013 //
»
Advertisers Face Some Creative Hurdles With FBX In The News Feed

Facebook has raised the velvet rope to let more of its real-time bidding partners into the News Feed, and by many accounts the response rates are stunning. But some technical and ad quality issues still need to be ironed out. Beta partner TellApart says click-through rates for Facebook Exchange ads in the News Feed are... Continue reading »
by Zach Rodgers // May 10th, 2013 //
»
FBX Gets More News Feed Inventory And Dynamic Creative Options

Well, that was fast. Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand. The News Feed trial was initially open to just three of Facebook's 17 FBX partners.... Continue reading »
by Zach Rodgers // May 7th, 2013 //
»
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