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»Do Not Track

‘Do Not Track’ Rides Again In Bill To Block Online Data Collection

Remember Do Not Track? It’s back. Sen. Josh Hawley, R-MO, is reviving the decade old concept in proposed legislation that aims to let consumers opt out of online tracking beyond just browser-based activity. In its original form in 2011, Do Not Track (DNT) relied on voluntary participation from browsers to respect a consumer’s desire to... Continue reading »
by Allison Schiff // May 21st, 2019 //
»
Privacy Update: Yahoo Ditches Do Not Track, White House Releases Privacy Report

Two years ago, Yahoo became the first big Internet company honor Do Not Track (DNT) signals, and on Wednesday it became the first to publicly abandon the troubled opt-out standard. The company told the world via a Tumblr post on the Yahoo Public Privacy blog that it would henceforth ignore DNT requests, saying "we have yet to see a... Continue reading »
by Zach Rodgers // May 2nd, 2014 //
»
Mozilla Opens Up On Cookie-Blocking, Ad Targeting

The advertising industry continues to debate privacy issues, including when advertisers may collect information about consumers. Mozilla, the maker of the Firefox browser, has added fuel to the controversy through its experiments with a cookie-blocking patch and a Cookie Clearinghouse—actions that the IAB’s Randall Rothenberg denounced as “arrogant.” Mozilla also announced in a blog post... Continue reading »
by Judith Aquino // September 18th, 2013 //
»
Pew Report: 86% Of Online Users Attempt To Hide Their Digital Footprints

A few days after Acxiom unveiled Aboutthedata.com, a website where people can review the (sometimes inaccurate) online data that the marketing firm has collected about them, Pew Internet has published a report suggesting internet users are trying to remain anonymous online. Out of a survey of 792 online users in the US, 86% of the... Continue reading »
by Judith Aquino // September 5th, 2013 //
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Peter Swire, Brought In To Save ‘Do Not Track’ Working Group, Resigns From It

After announcing that he had been appointed to an intelligence review panel, Peter Swire, co-chair of the Tracking Protection Working Group (TPWG), which is tasked with creating a universal standard for the "Do Not Track" browser feature, has resigned from the TPWG. A seasoned negotiator, Swire was brought in last November to salvage the DNT... Continue reading »
by Judith Aquino // August 28th, 2013 //
»
Pinterest Offers 'Price-Change Alerts' In Bid To Reactivate Purchase Intent

Today, Pinterest introduced “price-watching,” a way for consumers to receive email notifications when the price drops on an item they pinned. Price alerts mark the “first additional application of rich pin data that we’ve seen and I think there will be others,” said Danny Maloney, cofounder and CEO of Pinterest marketing and analytics firm PinLeague.... Continue reading »
by Kelly Liyakasa // August 1st, 2013 //
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Jonathan Mayer To 'Do Not Track' Working Group: I Quit

Jonathan Mayer, a Stanford graduate student who has been a highly vocal advocate for consumer privacy, has resigned from the Tracking Protection Working Group, which is charged with setting the browser spec for a "Do Not Track" mechanism. In an email delivered yesterday afternoon to members of the Working Group, Mayer writes, “We do not... Continue reading »
by Judith Aquino // July 31st, 2013 //
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Privacy Advocate Jonathan Mayer Has Had It With 'Do Not Track'

The Tracking Protection Working Group is meeting this week in Sunnyvale, Calif. in its latest attempt to create a tech spec for the Do Not Track browser feature. Progress has been excruciatingly slow for the group, which operates under the aegis of the World Wide Web Consortium (W3C). Disparate interests have been unable to agree on even... Continue reading »
by Judith Aquino // May 7th, 2013 //
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Industry Renews Plea To Keep "Do Not Track" Off By Default

The Digital Advertising Alliance (DAA) will make a formal case this week that Do Not Track should be set to “off” by default. Members of the group charged with creating the DNT browser spec heard details of the ad industry's proposal during a Monday call meant to prepare for next week's face-to-face meeting in Sunnyvale,... Continue reading »
by Judith Aquino // April 29th, 2013 //
»
Casale Finds Browsers' 'Do Not Track' Reduced Cookie Values

As Mozilla's Firefox joins Microsoft's Internet Explorer in rejecting third party cookies by default, it's very likely that winning bid prices for real-time bidding will continue a decline Casale Media began noticing in the second half of last year. According to Casale Media's quarterly index, there appeared to be a small drop in the percentage... Continue reading »
by David Kaplan // April 11th, 2013 //
»
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