C3 Metrics Archives | AdExchanger

Nielsen is developing an identity resolution solution to help advertisers measure audiences across platforms after third-party cookies and other mainstay identifiers go ta-ta.

TV ad measurement

Nielsen Asserts Its Place In The TV Currency Crowd

BY Alyssa Boyle// March 21st, 2023

This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

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Analytics

New Challenge for Marketers: Preventing Non-Viewable Ads From Getting Credit

BY Zach Rodgers// October 16th, 2012

Ask a random digital ad buyer how she feels about the shift to a Viewable Impression standard and you’re likely to get an upbeat response. But she may not realize the efficiency and cost savings that come from buying only in-view ads can mask a significant problem on the reporting side. The issue is this: […]

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OPINION: Data-Driven Thinking

Viewable Impressions And iFrames: Protecting Your Blind Side

BY AdExchanger// July 24th, 2012

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. It was a Michael Lewis book before it was a Sandra Bullock movie. Published in 2006, “The Blind Side” stated very elegantly what most football […]

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