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»C3 Metrics

New Challenge for Marketers: Preventing Non-Viewable Ads From Getting Credit

Ask a random digital ad buyer how she feels about the shift to a Viewable Impression standard and you're likely to get an upbeat response. But she may not realize the efficiency and cost savings that come from buying only in-view ads can mask a significant problem on the reporting side. The issue is this:... Continue reading »
by Zach Rodgers // October 16th, 2012 //
»
Viewable Impressions And iFrames: Protecting Your Blind Side

"Data Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Mark Hughes, CEO of C3 Metrics. It was a Michael Lewis book before it was a Sandra Bullock movie. Published in 2006, "The Blind Side" stated very elegantly what most football... Continue reading »
by AdExchanger // July 24th, 2012 //
»
 

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