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»Viewable Ads

ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’

Footwear brand ASICS is running out of patience with shoddy viewability measurement. “People still continue to buy nonviewable impressions – it’s just crazy,” said Philip Bryant, senior manager of media at ASICS Digital, a subsidiary of the ASICS corporation that’s focused on building, testing and implementing digital technologies for use across the larger org. One of... Continue reading »
by Allison Schiff // August 23rd, 2019 //
»
'Viewable Ads' and Brand Dollars: We've Seen This Movie Before

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Ever since my March column addressing viewable impressions, I've been tagged as "that... Continue reading »
by AdExchanger // September 20th, 2012 //
»
 

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