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choicestream

  • Still Bullish On SaaS?

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Over the past year, we’ve seen news articles document the struggles of the software-as-a-service (SaaS) model in programmatic. It appears that some major industry players […]

  • Viewability: Let’s End The Numbers Game

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Viewability. It’s a phrase tossed back and forth in sales meetings, delivered solemnly by speakers pacing conference stages and increasingly mandated by brands in their […]

  • Zipcar Turns To Display Ads To Reach Members

    Zipcar traditionally messaged its members through email and social media. But those efforts didn’t reach all members. “Not everyone follows us on social channels or through email, but everyone is on the web,” said Millie Park, Zipcar’s senior director of member marketing. “We wanted to find ways to communicate with them through appropriate targeted messaging.” […]

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  • Don’t Overlook Audience Insight In Programmatic

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Industry publications predict growing budgets dedicated to programmatic, which will consume larger percentages of brands’ total digital spending across various company sizes, verticals and countries. […]

  • ChoiceStream Raises $7.5 Million To Support Sales And Ad Tech Build-Out

    ChoiceStream, which began as a product recommendation engine before three years ago shifting to programmatic ad tech, has raised $7.5 million in Series B financing from Fred Alger Management. The financing will help ChoiceStream grow out its sales capabilities, with the remainder going toward the build-out of its demand-side platform (DSP)  technology. CEO Eric Bosco […]

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  • Programmatic Is Strategic

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. There has been discussion recently on whether programmatic is a strategy or not. I believe programmatic is not a strategy, but it is strategic. Here’s […]

  • The Business Case for Cost-Per-Thousand

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. In a recent column, Criteo CEO Jean-Baptiste Rudelle opined about the virtues of cost-per-click (CPC). I think he was right about the challenges and how […]

  • ChoiceStream CEO Discusses Pivot Decision And Its Embrace Of Programmatic Ads

    One of the key strengths of a business is knowing when to pivot. For demand-side audience-targeting platform ChoiceStream, that involved switching from product recommendation software to programmatic advertising services in 2011. Eric Bosco, formerly the company’s COO, took the reins as CEO last May. AdExchanger spoke with Bosco about the company’s transition. AdExchanger: Where does […]

  • August RTB Data: Fantasy Sports Segment Sees Higher Prices

    Now that fall is here, interest segments such as back-to-school, traveling, and fantasy football are on the top of people’s minds—and many are on the radar of programmatic buyers, according to data from ChoiceStream. The company, which provides programmatic media buying, looked at the average price of RTB inventory for August 2013, and compared the […]

  • Genetics and Advertising – How Far Does It Go?

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, COO of ChoiceStream. Massive amounts of data, combined with state-of-the-art computing power, has allowed for one of the most interesting and direct ties between digital advertising and […]

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