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»eric bosco

Still Bullish On SaaS?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Over the past year, we’ve seen news articles document the struggles of the software-as-a-service (SaaS) model in programmatic. It appears that some major industry players... Continue reading »
by AdExchanger // June 30th, 2016 //
»
Viewability: Let’s End The Numbers Game

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Viewability. It’s a phrase tossed back and forth in sales meetings, delivered solemnly by speakers pacing conference stages and increasingly mandated by brands in their... Continue reading »
by AdExchanger // July 21st, 2015 //
»
Don’t Overlook Audience Insight In Programmatic

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Industry publications predict growing budgets dedicated to programmatic, which will consume larger percentages of brands’ total digital spending across various company sizes, verticals and countries.... Continue reading »
by AdExchanger // August 14th, 2014 //
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Programmatic Is Strategic

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. There has been discussion recently on whether programmatic is a strategy or not. I believe programmatic is not a strategy, but it is strategic. Here’s... Continue reading »
by AdExchanger // April 29th, 2014 //
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The Business Case for Cost-Per-Thousand

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. In a recent column, Criteo CEO Jean-Baptiste Rudelle opined about the virtues of cost-per-click (CPC). I think he was right about the challenges and how... Continue reading »
by AdExchanger // March 10th, 2014 //
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