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»McCann

Why MGM Resorts International Brought Programmatic In-House

MGM Resorts International needed to revamp its go-to-market strategy. The hospitality company, which owns hotels along the Las Vegas Strip such as the Bellagio, MGM Grand, The Mirage and Mandalay Bay, as well as properties across the globe, was operating competing media plans for each hotel brand. “We’ve always gone to market as individual resorts,”... Continue reading »
by Alison Weissbrot // April 26th, 2017 //
»
How MRM//McCann Navigates Marketing Cloud Complexities

As EVP of performance marketing for Interpublic Group’s MRM//McCann, it’s in Subu Desaraju’s purview to crack marketing cloud complexities in client deployments. Adobe, Oracle, Salesforce, IBM and Nielsen all built marketing clouds via acquisition, but with these ongoing investments come challenges around data interoperability and overall efficiency across their stacks. Although a number of platforms... Continue reading »
by Kelly Liyakasa // March 22nd, 2017 //
»
MWC 2015: Brands Invest Time – And Money? – In Mobile

The next billion weigh heavily on the mind of agencies and the brands they represent. “There are roughly 1 billion people online on planet Earth. By 2017, the next billion will be there – and mobile phones are the primary means of making this happen,” said Mike Parker, McCann Worldgroup’s global chief digital officer. He was... Continue reading »
by Allison Schiff // March 6th, 2015 //
»
Shiny New Toys (Or: Data Comes From The Darndest Things)

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. The holidays are a wonderful time to catch up with family, unwind, eat a little too much.  Yet all I’ve been hearing... Continue reading »
by AdExchanger // January 15th, 2013 //
»
Barriers to Benchmarking, And How Agencies Can Overcome Them

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. While on vacation in Turkey this past week, I vacillated between aimlessly wandering the streets one day to carefully researching the possibilities... Continue reading »
by AdExchanger // December 10th, 2012 //
»
Measuring Facebook In a Post-'Like' World

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. Wouldn’t it be great if there were one simple metric that neatly measured the effectiveness of all social media advertising and... Continue reading »
by AdExchanger // October 22nd, 2012 //
»
Data Does Not Kill Creativity

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. Advertising has always been about change. Evolving communication technologies are the most recent drivers of this change.  These... Continue reading »
by AdExchanger // August 10th, 2012 //
»
Cannes Postscript: Marketing At The Crossroads Of Data And Creativity

The ad sector's creative apparatus has a good deal of work cut out before it wraps its head around data to the extent media and digital agencies have. But to hear some tell it, analytics - or "insights" as many prefer - has begun to permeate campaign ideation. In Cannes last week, AdExchanger talked with... Continue reading »
by Zach Rodgers // June 27th, 2012 //
»

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