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»pre-roll

How The Secret Service Tapped An Ad Tech Startup To Drive Recruitment

In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as... Continue reading »
by Tony Rifilato // July 19th, 2021 //
»
Ryan Griffin, SVP of revenue, Flipboard
Curated Video Is A Key Component Of Flipboard’s Growth Strategy

"On TV & Video" is a column written by the sell side of the digital media community.  After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com later today. Incorporating video more deeply into Flipboard is “a natural extension” of its role as a content... Continue reading »
by Allison Schiff // October 22nd, 2020 //
»
For The New York Post, Vertical Video Becomes A Pre-Roll Alternative

The New York Post has a love-hate relationship with pre-roll. While pre-roll typically commands high CPMs when sold directly, too often it’s hard to monetize because it’s either in short supply or locked up in private marketplaces. Sometimes the supply issue is technical. The New York Post recently found it had missed half of its... Continue reading »
by Kelly Liyakasa // July 27th, 2017 //
»
B2B Publisher SourceMedia Explores New Avenues To Monetize Video

SourceMedia, the publisher of longstanding B2B titles “American Banker,” “Mergers & Acquisitions” and “Accounting Today,” traditionally relied on paid subscriptions and conference proceeds to drive its revenue. But increasingly, it’s turning to newer ad formats such as outstream video and native to capture more incremental marketing spend. SourceMedia sees itself as a premium information resource... Continue reading »
by Kelly Liyakasa // June 8th, 2017 //
»
The Atlantic’s New Video Strategy: Focus On YouTube

The Atlantic used to have dueling video strategies – one aiming to improve direct monetization onsite and the other to extend its reach and audience offsite. The Atlantic would first monetize video on its flagship site TheAtlantic.com using the Brightcove video player, then push those clips or cuts of them to YouTube. But because off-platform... Continue reading »
by Kelly Liyakasa // June 1st, 2017 //
»
AOL Primes An Alternative To Standard Pre-Roll

Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement metrics. The IAB’s efforts to curb disruptive ad experiences also reinvigorated the dialogue. Verizon-owned AOL is the latest to join the conversation. On Thursday, it dished up several new ad formats designed around consumer engagement... Continue reading »
by Kelly Liyakasa // January 5th, 2017 //
»
ARIA Resort Weighs The Impact Of Viewability (And Creative) On Video Completion

Upscale Las Vegas hotel Aria Resort & Casino wanted to draw a clearer correlation between viewability and video completions, two metrics sometimes at odds for advertisers. And as mobile video became more substantive in its media mix, it also needed to crack the creative demands of smaller screen sizes. When Aria set out two years... Continue reading »
by Kelly Liyakasa // August 24th, 2016 //
»
Outstream Video Faces Trackability Challenges

Buyers have decidedly mixed feelings about outstream video. Outstream formats are generally billed as a highly viewable alternative to scarce pre-roll because they’re embedded natively within article text and only play with the sound on when a consumer scrolls over. But some say outstream formats are difficult to discover within the exchange environment and, unsurprisingly,... Continue reading »
by Kelly Liyakasa // June 23rd, 2016 //
»
Quartz Says No To Pre-Roll, And Lincoln’s Along For The Ride

Buyers looking for 15- and 30-second pre-roll spots on online business publication Quartz are out of luck. There aren’t any for sale. Instead, it created its own custom video advertising solution, which it launched on Monday with Lincoln Motor Company. In the bottom right corner of the video player is a small, animated button with... Continue reading »
by Sarah Sluis // October 21st, 2015 //
»
AOL Debuts Video Formats That Augment Pre-Roll Spots

AOL Platforms moved five video formats out of beta on Thursday, an update to the pre-roll format that dominates video advertising. The interactive video ads will run across AOL properties such as The Huffington Post, TechCrunch and AOL.com, and publisher partner video content, via AOL’s video content service, AOL On. The ads are available programmatically... Continue reading »
by Liz Rowley // July 23rd, 2015 //
»
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