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»Zeta Global

Zeta Global Signs A Deal With IgnitionOne For Its DSP Business

Zeta Global continued its annexation of the demand-side platform (DSP) category on Wednesday, closing a deal with IgnitionOne to take over as its default DSP. The deal also includes the transfer of some employees and accounts, primarily attached to small and mid-size brands. Terms were not disclosed. “It’s an expensive proposition to run a DSP... Continue reading »
by James Hercher // September 18th, 2019 //
»
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take over PlaceIQ’s managed media business, including more than 20 employees. Zeta has its roots in CRM, but has taken big strides into media buying this year, taking over Visto’s managed... Continue reading »
by James Hercher // July 11th, 2019 //
»
Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million

Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing technology cloud Zeta Global on Friday in a deal worth up to $36 million. If the deal is approved, Zeta will pay $5 million in stock and $10 million in cash, with another $20 million... Continue reading »
by James Hercher // April 19th, 2019 //
»
Zeta Global Buys Boomtrain, Adding Machine Learning Mojo

Zeta Global, a provider of cloud-based CRM and email marketing services, has acquired Boomtrain, a machine-learning marketing technology startup that works primarily with retailers and media companies. Terms of the deal were not disclosed. Boomtrain previously raised almost $15 million, and headcount was down 8% in the first six months of 2017, according to LinkedIn... Continue reading »
by James Hercher // July 18th, 2017 //
»
Zeta Global Raises $140 Million – And Is Ready To Go Shopping

Zeta Global, which provides cloud-based CRM, on Thursday revealed a $140 million funding round that it will use to acquire other marketing tech companies. The round was led by GPI Capital and Blackstone’s GSO Capital Partners. The funding is earmarked explicitly for an acquisition, though the company or category are yet to be determined, said... Continue reading »
by James Hercher // April 27th, 2017 //
»

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