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»Zeta Global

How The Secret Service Tapped An Ad Tech Startup To Drive Recruitment

In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as... Continue reading »
by Tony Rifilato // July 19th, 2021 //
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teve Gerber, Zeta Global’s president and chief operating officer
Zeta Global Has A Muted IPO, But ‘We’re In It For The Long Haul’

Mar tech platform Zeta Global, or shall we say ZETA, became the latest unicorn to canter into the public market Thursday with its shares modestly priced at $10. Although Zeta’s stock came in at the low end of the pre-IPO anticipated range of $10 to $12, and the first trade clocked in at just over... Continue reading »
by Allison Schiff // June 10th, 2021 //
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Verizon Shops Its Media Assets; Nielsen Launches Podcast Measurement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dropped Call It’s no surprise that Verizon is reportedly exploring a sale of AOL and Yahoo, the Web 1.0 titans it acquired in 2015 and 2017, respectively. As The Wall Street Journal points out, the telco has already divested itself of Tumblr and HuffPost.... Continue reading »
by AdExchanger // April 30th, 2021 //
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Zeta Global S-1
Zeta Global Opens Its Books In Its IPO Filing

Zeta Global filed its S-1 paperwork Monday. Zeta has not yet determined the number of shares it will offer or the price. Zeta – whose offering combines marketing tech, ad tech and data services – reported $368.1 million in 2020 revenue, a 20.3% increase from the year before. Adjusted EBITDA was $39.6 million, up 62.7%... Continue reading »
by Sarah Sluis // April 26th, 2021 //
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Goldilocks Vs. The Three Little Pigs: Three Options For The Future Of The Web

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Google’s recent blog posts (one by David Temkin and another by Deepti Bhatnagar) created even more confusion regarding the future of... Continue reading »
by AdExchanger // March 18th, 2021 //
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Future Crimes And The Internet Of Tomorrow: What Do You Want The Web To Be In A Few Years?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. How would you feel if a proverbial Big Brother controlled all data access and processing on the web? There are certain... Continue reading »
by AdExchanger // February 22nd, 2021 //
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Rolling Up A Marketing Cloud, With Zeta Global CEO David Steinberg

Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins... Continue reading »
by Zach Rodgers // November 20th, 2020 //
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Don't Be Misled By The Open Web’s Identity Crisis

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Google decided in March to postpone upcoming changes to Chrome, the world’s most-used browser, in response to the COVID-19 crisis. While Google has decided to... Continue reading »
by AdExchanger // April 17th, 2020 //
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The Death Of Third-Party Cookies Disproportionately Hurts Small Publishers

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Before the COVID-19 pandemic dominated the spotlight and our daily lives, the digital advertising industry was rife with speculation about the future of marketing and advertising... Continue reading »
by AdExchanger // March 25th, 2020 //
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Unlike Other Marketing Clouds, Zeta Global Is Betting On Its DSP. Can It Pay Off?

Zeta Global, the cloud-based CRM and data services company, plans to break into the marketing cloud arena with a demand-side platform (DSP). “Every conversation starts with, ‘Zeta who?’” said co-founder and CEO David Steinberg. But Zeta has become a known quantity in ad tech. Over the past year, the company has emerged as an exit... Continue reading »
by James Hercher // March 16th, 2020 //
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