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»non-intrusive ads

AOL Primes An Alternative To Standard Pre-Roll

Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement metrics. The IAB’s efforts to curb disruptive ad experiences also reinvigorated the dialogue. Verizon-owned AOL is the latest to join the conversation. On Thursday, it dished up several new ad formats designed around consumer engagement... Continue reading »
by Kelly Liyakasa // January 5th, 2017 //
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