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»non-intrusive ads

Disruptel Partners With TCL To Bring Contextual Awareness To TV

Usually, when people talk to their TV screen, they don’t expect to get an answer back. Voice assistant and smart TV startup Disruptel is aiming to change that with a contextual awareness product for smart TVs called Smart Screen. The company has been beta testing the software, which answers a viewer’s questions about their programming... Continue reading »
by Alyssa Boyle // January 11th, 2022 //
»
AOL Primes An Alternative To Standard Pre-Roll

Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement metrics. The IAB’s efforts to curb disruptive ad experiences also reinvigorated the dialogue. Verizon-owned AOL is the latest to join the conversation. On Thursday, it dished up several new ad formats designed around consumer engagement... Continue reading »
by Kelly Liyakasa // January 5th, 2017 //
»
 

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