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»will margiloff

How The Secret Service Tapped An Ad Tech Startup To Drive Recruitment

In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as... Continue reading »
by Tony Rifilato // July 19th, 2021 //
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Clinton And Trump: Two Targeting Strategies To Reach The White House

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. Whether you’re “with her” or want to “make America great again,” it’s impossible to ignore the fact that the 2016 presidential race is a game-changer. Not only in the nature of... Continue reading »
by AdExchanger // July 6th, 2016 //
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Is Modern Marketing Contributing To The Polarization Of Society?

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Will Margiloff, CEO at IgnitionOne. It’s no secret that our society has become increasingly polarized, with people being more set in their ways and digging in further on their opinions. At the same time, the rise... Continue reading »
by AdExchanger // April 5th, 2016 //
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Motel6 Lowers Acquisition Costs Through Display Ad Forecasting

In January, lodging chain Motel 6 began beta testing a new display-ad product from IgnitionOne. Called Spot, the tool offers predictive analysis of real-time bidded media placements. While IgnitionOne was primarily known for its remarketing abilities related to search, its general abilities had enough appeal to Motel 6 to put it to work on its wider... Continue reading »
by David Kaplan // September 19th, 2013 //
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IgnitionOne’s Margiloff: ‘Marketers Have Yet To Figure Out The Best Use For Their Data’

Earlier this month, when Google decided to combine its paid Product Listing Ads and its “free” shopping-related results into a single paid format, digital marketer IgnitionOne was one of the first ad tech firms to say it would immediately integrate the new Google Shopping results into its own remarketing channels. We spoke with IgnitionOne CEO... Continue reading »
by David Kaplan // September 28th, 2012 //
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Netmining Focused on DR And Performance Marketing For Now Says Margiloff

Will Margiloff, Chairman of Netmining and co-CEO of Innovation Interactive, discussed Netmining's new SiteInsights product which provides audience insights for a marketer's campaigns. Read more. AdExchanger.com: Given Netmining's terminology around "scoring," do you see the Netmining SiteInsights platform as a solution for lead generation marketers, in particular? WM: We are clearly focused on direct response... Continue reading »
by AdExchanger // April 7th, 2010 //
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Innovation Interactive Leveraging Dentsu To Expand Search/Display Offering And More Says Co-CEO Margiloff

Will Margiloff is Founder and co-CEO of Innovation Interactive, a digital marketing services company owned by ad holding company, Dentsu. Can you share the progress being made with the integration into Dentsu? Any unforeseen synergies being unlocked at this early stage? We are in the early stages of our deal so many of the opportunities... Continue reading »
by AdExchanger // March 29th, 2010 //
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