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»IBM Watson

After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic

The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a large stable of clients – around 3,500 – inherited from IBM, and a headcount of 1,100. It’s also hiring, with a particular focus... Continue reading »

by Allison Schiff // July 15th, 2019 //
»
Why IBM Is Leaving The Marketing Cloud Business

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for a while. Last week, IBM entered into a definitive agreement to sell its marketing platform and commerce software to private... Continue reading »

by Allison Schiff // April 8th, 2019 //
»
Metadata Will Supercharge Video, But It’s Still Early Days

With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content, and metadata is answering that call. Metadata, put simply, adds more context to data. Metadata in video can range from the contents of that video (e.g., colors, products, characters) to the way it’s classified (e.g.,... Continue reading »

by Kelly Liyakasa // December 28th, 2017 //
»
CafeMedia Uses Watson AI To Power Context-Driven Private Marketplaces

Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia’s private marketplaces that fits into those content categories. CafeMedia created those content categories using IBM Watson’s artificial intelligence (AI). Traditionally, companies use content management systems to categorize and... Continue reading »

by Sarah Sluis // June 28th, 2017 //
»
AI Had A Modest Showing At Cannes, But Here Are Some Notable Developments

Despite the tech company takeover of Cannes, the ad industry’s current infatuation – artificial intelligence – confined its appearances to panels and presentations. But a few AI aspirations (“deployments” is too strong a word in many cases) are worth calling out. Tencent The Chinese maker of the popular WeChat application has a machine learning agenda... Continue reading »

by Ryan Joe // June 22nd, 2017 //
»
H&R Block CMO On Broadcast TV, Watson And Which Metrics Matter Most

For the first time since 2009, H&R Block has bought a 60-second Super Bowl spot – just in time for tax prep. The big buy follows a soft 2016 tax season when tax returns filed using H&R Block’s service declined 4.5% due to competitors like Intuit’s TurboTax, which “took share from all major branded competitors,”... Continue reading »

by Kelly Liyakasa // February 2nd, 2017 //
»
 

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