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»kerry bianchi

Podcast: Kerry Bianchi On The Shift From Service To Software

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Kerry Bianchi, president and CEO of Visto, formerly Collective. Bianchi has overseen a major transition of the company since taking the helm from founder Joe Apprendi one year ago. That transition includes a sale of the legacy managed services business.... Continue reading »
by James Hercher // March 1st, 2018 //
»
Brands Need To Stop Treating Their Agencies Like A Dentist

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerry Bianchi, CEO at Collective. After an open season on shady ad industry practices, resolving transparency problems has moved to the top of the agenda for many concerned brand clients... Continue reading »
by AdExchanger // June 22nd, 2017 //
»
 

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