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»Commerce Signals

How Tracking Consumer Spending Pays Off For Marketers

This article is sponsored by Commerce Signals, a Verisk Financial business. By Nick Mangiapane, Chief Marketing Officer Get closer to customers – even as they pay somebody else for products and services. Direct-to-consumer (DTC) sales have skyrocketed. DTC brands across nearly every consumer category – from bustling bug-spray manufacturers to cook-from-home meal-kit providers to sustainable shoe… Continue reading »
by AdExchanger Content Studio // November 10th, 2021 //
»
As Google Rolls Out Its Attribution Tool, How Should Publishers Respond?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Noyes, CEO at Commerce Signals. A popular sports adage is “The best defense is a good offense.” That’s sensible advice for digital publishers in responding to Google Attribution. Historically, publishers used data on… Continue reading »
by AdExchanger // June 30th, 2017 //
»
Can We All Stop Beating Around the Bush When We Talk About Data?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Paulisick, chief product officer at Commerce Signals. We should stop confusing everyone about how we enable data. I’ve seen press releases from data providers describing the data they use… Continue reading »
by AdExchanger // August 15th, 2016 //
»
 

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