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»Scott Braley

To Capitalize On OTT, Buyers Will Seek ‘Intimacy’ In Digital-Video Ad Transactions

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re a brand marketer, would you like to see your ad running alongside nauseating video content? I thought not. My point is one about... Continue reading »
by AdExchanger // June 15th, 2017 //
»
Header Bidding Doesn’t Work For Video

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the money. So it’s hard to argue that the increasingly popular... Continue reading »
by AdExchanger // February 27th, 2017 //
»
 

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