influencer marketing

Marketing zippers is harder than you think; What should the new SEO be called? And TV-era consumer brands are all-in on influencers.

The Trade Desk makes the S&P 500, triggering a stock price rebound; Estée Lauder is the latest big legacy brand to embrace influencers; and CMOs are trying to measure their return on AI, but it’s tricky.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.

Sabrina Sierant joined Mondelez more than 12 years ago, which seems like a prior age in shopping terms. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated a major rebrand and reinvestment in its cookie brand.

While advertisers’ interest in gaming may be growing, their spending commitments seem stuck on pause, judging by Tuesday’s IAB PlayFronts event.

Does AI kill authenticity? Or is it just another evolution of content creation? And does it even matter? After all, consumers say they care about authenticity, but their actions don’t always match their words.

Meta introduces new ad placements, promo opportunities and AI prompts; an influencer campaign prompts right-wing influencers to oppose RFK Jr.’s soda crackdown; and transcription platform Otter launches an AI assistant.

A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be missing out; and advertisers weigh in on which marketing trends are worth the hype.

Success with Gen Z isn’t about the stories brands want to tell – it’s about tapping into their stories and aligning with how they live and express themselves. That’s where the PPCCs framework comes in.