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»CMOs

The Rise And Fall And Rise Of The Global CMO

For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like Mars, Coca-Cola and Unilever, needed a single executive to oversee content and messaging across the portfolio. But the days of the global CMO may be nearing an end. Coca-Cola scrapped its global CMO role late... Continue reading »

by James Hercher // July 15th, 2019 //
»
Agencies Laud Unilever's Retiring CMO Keith Weed

Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in April. Weed has worked for Unilever for more than 35 years, the last eight as Unilever’s top marketer. His departure, which he announced in a tweet, has been planned for more than a year. It... Continue reading »

by James Hercher // December 7th, 2018 //
»
 

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