Nancy Smith

The digital advertising industry has been too focused on data perfection, according to Analytic Partners CEO Nancy Smith. But as data disappears due to signal loss, brands have an opportunity to regroup around “commercial analytics,” a different measurement approach focused on driving outcomes with less user-focused data.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Smith, President and CEO of Analytic Partners. While Google’s delayed plan to end the third-party cookie gives advertisers a sense of relief, data deprecation will still continue. The Google […]