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This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it a plateau.

The most interesting nuggets coming out of the NewFronts presentations this week are candid moments that reflect the debate raging between broadcasters, ad buyers and alternative measurement providers looking to dethrone Nielsen.

Rakuten Advertising announced the launch of Audience Engine, a CRM onboarding and optimization product that treats affiliate more like search and social media.

Is there a correlation between high attention scores, low emissions scores and business outcomes? To find out, Mars and Nestle-owned Nespresso are testing two new private marketplace (PMP)-based products developed by attention metrics provider Adelaide.

Trebel Music has released a ChatGPT-powered product called Trebel AI, which instantly generates personalized playlists in response to natural language queries. Advertisers on Trebel AI can target users in the moment based on their intent.

Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days. The currency switch-up just weeks ahead of the upfronts has only added to the industry’s mounting frustrations with Nielsen.

Apple’s ATT spurred Meta to shore up its ad platform and make it less vulnerable to future changes on other platforms – but that doesn’t change the fact that regulators remain ready and raring to crack down.

The JIC is looking to set the record straight on not just its requirements for currency, but also that it believes those requirements are sufficient even without requiring MRC accreditation.

Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting exclusive access to Microsoft’s gaming IP. Any ambitions in that direction may now be on hold.

Just days after Nielsen won back accreditation for its panel-based national ratings, it stuck its nose in the air and declared its disapproval of the joint industry committee’s new video currency standards, which favor big data over panels.