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»Giphy

Are GIFs Viewable? GIPHY Hooks Up With Oracle’s Moat To Prove It

GIPHY is growing up. The search engine for GIFs is partnering with Oracle Data Cloud’s Moat to measure viewability, ad delivery and invalid traffic for short-form branded content on its platform. The metrics will be baked into the price of media and available for all campaigns and sponsored GIFs starting in Q4 when GIPHY and... Continue reading »
by Allison Schiff // September 23rd, 2019 //
»
W Hotels Wakes Up To The Power Of The GIF

W Hotels turned to a new kind of cultural language to publicize its Wake Up Call music festival last month: the GIF. The Marriott-owned brand teamed up with Giphy for both the pre-campaign awareness push and an on-site activation for the festival, which W launched in 2016 and plans to roll out globally this year.... Continue reading »
by Alison Weissbrot // October 1st, 2018 //
»

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