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»Giphy

Must Facebook GIF Up On Giphy; The Data Behind Black Friday Deals

Will Meta “GIF Up” GIPHY? Facebook parent company Meta is in the hot seat again. The Competition and Markets Authority (CMA), the UK’s competition watchdog, has called on Meta to offload Giphy, the GIF search engine and content animation service it acquired in May 2020, citing multiple anti-competition concerns in a press release. The CMA… Continue reading »
by AdExchanger // December 1st, 2021 //
»
VP Of Business Jim Squires On Why Instagram Is A Force For Good

AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher or wherever you listen to podcasts. About two weeks ago, when this podcast was recorded with Jim Squires, VP of business and media at Instagram, Facebook’s acquisition of GIPHY and the rollout of Facebook Shops were two… Continue reading »
by Allison Schiff // June 5th, 2020 //
»
Facebook Grabs GIPHY For $400 Million

Facebook bought GIPHY for $400 million Friday, with plans to more tightly integrate with Instagram. Axios was the first to report the deal. “By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct,” Facebook said in a blog post announcing the… Continue reading »
by Sarah Sluis // May 15th, 2020 //
»
Are GIFs Viewable? GIPHY Hooks Up With Oracle’s Moat To Prove It

GIPHY is growing up. The search engine for GIFs is partnering with Oracle Data Cloud’s Moat to measure viewability, ad delivery and invalid traffic for short-form branded content on its platform. The metrics will be baked into the price of media and available for all campaigns and sponsored GIFs starting in Q4 when GIPHY and… Continue reading »
by Allison Schiff // September 23rd, 2019 //
»
W Hotels Wakes Up To The Power Of The GIF

W Hotels turned to a new kind of cultural language to publicize its Wake Up Call music festival last month: the GIF. The Marriott-owned brand teamed up with Giphy for both the pre-campaign awareness push and an on-site activation for the festival, which W launched in 2016 and plans to roll out globally this year.… Continue reading »
by Alison Weissbrot // October 1st, 2018 //
»
 

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