“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Naeger, executive vice president of strategy and analytics for Merkle’s Digital Agency Group. Addressable marketing is not new – we’ve been doing it for many years in the offline world. […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Kevin Lenane, general manager of video at Integral Ad Science. If you regularly read digital advertising news, you may be forgiven for believing that marketers have embraced video advertising in a monumental way. In […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, CEO at PaperG. Adobe’s 2005 acquisition of Macromedia, along with its flagship products Flash and Dreamweaver, for $3.4 billion in stock, had huge potential. Macromedia’s plan for Flash to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of revenue at Bon Appétit & Epicurious, The Food Innovation Group. Publishers have historically treated their home pages as their waterfront property, with a finite amount of space and availability that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eoin Townsend, chief product officer at Collective. Today’s digital marketers must invest in the best tools available to manage their campaigns and drive measureable results. But marketing technology tools require […]
In a perfect world, products gel. For Facebook, achieving a harmony between its buy- and sell-side offerings has propelled its go-to-market strategy. While Facebook’s ad server, Atlas, is its buy-side play, LiveRail, the video SSP it acquired last July, services the sell side. “Ideally, everything works very well together,” said F. Scott Woods, head of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. We’ve all marveled at the new technology solutions entering the programmatic marketing and advertising ecosystems, along with the vast quantities […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dan Reiners, principal at Infinitive. In business, individuals rising to the level of their incompetence is often referred to as the Peter Principle. People rise through the organization, based on […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, director of ad product technology at Edmunds. Publishers face increasing pressure in a competitive space, marked by gradual price deflation from ad exchanges, stricter viewability standards from advertisers and now the rise […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Marketers have always craved access to quality audience at scale. That was once as easy as scheduling buys on the top […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Scharf, senior manager of display media operations and analytics at Adobe. What’s the secret to more effective retargeting? You might say brilliant creative, predictive modeling or segmented data. True, […]
Upstart publishing platform The Odyssey is reminiscent of fellow “platishers” like Medium, Thought Catalog and Slant News. Its twist is to cultivate pods of writers who create content for their own communities. By harnessing interest about local events, The Odyssey hopes to attract a millennial audience and the advertisers that want to reach that audience. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, head of brands at 84.51°. As a Los Angeles Lakers fan, you might think the playoffs are the furthest thing from my mind given that it’s only September. […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. Ad blocking has all the ingredients for a hot story. There are clear good guys (us publishers, of course) and villains. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Ferber, chairman at Bidtellect. Although there is much discussion around the power of first-party data, there is another first-party asset that represents a huge untapped opportunity for native advertisers. […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Parkes, senior vice president, North America, at Amobee. The consumer shift to spending more time on digital than on TV is pushing the industry toward a tipping point in advertising budget allocation. Although […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Foroughi, co-founder and CEO at AppLovin. Virtual reality technology is far from mainstream, but carries incredible implications for advertising. There are already 175,000 development kits for Oculus Rift in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. The rise of ad blocking is a symptom of a real problem: Ads suck. To slow the adoption of ad blocking and make the Internet […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Lebowski, head of sales at Epom Ad Server. Digital advertising professionals seem to agree that in-app ads outperform those served on mobile web. Not only do users spend more time in apps than […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, chief operating officer at RadiumOne. Back in 1994, a group of my Stanford business school classmates and I shared a fascination with the web and immediately recognized its […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. There’s a profound and seemingly inexorable movement in which each year we see a higher percent of media traded via real-time bidding (RTB). At face […]
Until a few years ago, Bauer Media sat on the digital advertising sidelines. Since Bauer Media earned most of its revenue from newsstand sales of well-known brands, such as InTouch Weekly, J-14 and Life & Style, it didn’t want to give content away for free online. “The strategy until a few years ago was to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elliot Hirsch, CEO at AdYapper. For digital advertising veterans, talking about how to manage campaign frequency might seem a bit old school. DoubleClick researcher Rick Bruner released a frequency best […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jason Miller, director of product management, brand measurement at Google. I’m often deeply impressed by the creativity of TV ads. I loved the sentimentality of P&G’s “Thank You, Mom” ads, the humor of Dodge […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Leardini, vice president of search and advertising at Synacor. As a former NCAA athlete, I still count on coaching lessons and in-game experiences to help me in business situations I face every day. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Location data from smartphones has fundamentally reshaped marketers’ ability to understand and target consumers. Now wearables promise to unleash a […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Google recently announced that its popular Chrome browser, at nearly half of the worldwide browser market, will soon “intelligently pause” any Flash content not central to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Galia Reichenstein, chief operating officer and head of sales at Taptica. With mobile apps soaring in popularity as a consumer engagement tool in recent years, the market has become decidedly […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Mincham, vice president and associate client partner at Merkle. There is a lot of talk about the nuances in the business-to-business (B2B) and business-to-consumer (B2C) marketing spaces and how […]
Before the battle of the live-streaming apps Meerkat and Periscope, live-streaming video platform Hang w/ had close to 2 million downloads of its iOS and Android apps. Although Hang w/ hasn’t generated the same level of attention as newcomers Meerkat (which has about 2 million users) and Twitter’s Periscope (which has about 10 million), the […]
Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.
IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.
An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.
Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products.
Meet Clamor, a new social listening product that pulls cultural insights from online conversations in real time. Clamor helped Manscaped freshen up its marketing, including for this year’s Super Bowl.
