Opinion

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Foroughi, co-founder and CEO at AppLovin. Virtual reality technology is far from mainstream, but carries incredible implications for advertising. There are already 175,000 development kits for Oculus Rift in […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, CEO at Adzerk. The rise of ad blocking is a symptom of a real problem: Ads suck. To slow the adoption of ad blocking and make the Internet […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Lebowski, head of sales at Epom Ad Server. Digital advertising professionals seem to agree that in-app ads outperform those served on mobile web. Not only do users spend more time in apps than […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, chief operating officer at RadiumOne. Back in 1994, a group of my Stanford business school classmates and I shared a fascination with the web and immediately recognized its […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. There’s a profound and seemingly inexorable movement in which each year we see a higher percent of media traded via real-time bidding (RTB). At face […]

Until a few years ago, Bauer Media sat on the digital advertising sidelines. Since Bauer Media earned most of its revenue from newsstand sales of well-known brands, such as InTouch Weekly, J-14 and Life & Style, it didn’t want to give content away for free online. “The strategy until a few years ago was to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elliot Hirsch, CEO at AdYapper. For digital advertising veterans, talking about how to manage campaign frequency might seem a bit old school. DoubleClick researcher Rick Bruner released a frequency best […]

“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jason Miller, director of product management, brand measurement at Google. I’m often deeply impressed by the creativity of TV ads. I loved the sentimentality of P&G’s “Thank You, Mom” ads, the humor of Dodge […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Leardini, vice president of search and advertising at Synacor. As a former NCAA athlete, I still count on coaching lessons and in-game experiences to help me in business situations I face every day. […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Loren Hillberg, president and general manager at Thinknear by Telenav. Location data from smartphones has fundamentally reshaped marketers’ ability to understand and target consumers. Now wearables promise to unleash a […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Google recently announced that its popular Chrome browser, at nearly half of the worldwide browser market, will soon “intelligently pause” any Flash content not central to […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Galia Reichenstein, chief operating officer and head of sales at Taptica. With mobile apps soaring in popularity as a consumer engagement tool in recent years, the market has become decidedly […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Mincham, vice president and associate client partner at Merkle. There is a lot of talk about the nuances in the business-to-business (B2B) and business-to-consumer (B2C) marketing spaces and how […]

Before the battle of the live-streaming apps Meerkat and Periscope, live-streaming video platform Hang w/ had close to 2 million downloads of its iOS and Android apps. Although Hang w/ hasn’t generated the same level of attention as newcomers Meerkat (which has about 2 million users) and Twitter’s Periscope (which has about 10 million), the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. Almost every marketer is starting to lean into data management technology. Whether they are trying to build an in-house programmatic practice, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sisson, president at Wilde Agency. Today’s marketers rely more heavily on data about their audiences so they can craft personalized messages. In marketing, analytics may have always been fundamental […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO and founder at Staq. Publishers, including Refinery29 and BuzzFeed, represent hot digital content brands that have recently decided to opt out of the real-time bidding (RTB) ecosystem. Some, like BuzzFeed, don’t […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus D. Collins, scientist at Placed. Location is a big part of mobile advertising, which is why advertisers pay more when an ad request includes the user’s location. But how […]

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I recently formed a small roundtable discussion on programmatic TV buying, drawn from approximately 100 sales executives, representing more than 40 cable and […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. It has become overwhelmingly apparent that brand marketers have become digital crime fighters. As digital ad spend continues to rise […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Gomersall, CEO at Atomized. It feels like the only consistent trend in marketing today is the never-ending race to catch up. An explosion of new media platforms has created […]

“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayant Kadambi, co-founder and CEO at YuMe. Once upon a time not so long ago, summer TV was considered a dead zone, with only a wilderness of reruns and game shows to pass the […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Maheshwari, cross-device technology leader at Neustar. With consumers increasingly accessing content and shopping via multiple devices, multiscreen and cross-device identity have become critical to advertisers. It offers a unified […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Lopez, programmatic media director at Affiperf. Latin America is not usually in the spotlight for the latest ad tech happenings. But as with many types of technology, developing countries […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tony Uphoff, CEO at Business.com. In today’s digital media environment, unprecedented access to a plethora of firmographic and demographic data on audiences has allowed us to revolutionize the concept of the “premium publisher.” By […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Webster, chief strategy officer and co-founder at The Exchange Lab. Consumer data collection and privacy are increasingly hot topics as the world becomes more entwined with the technology and […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin, chief revenue officer and partner at The Thought & Expression Co. For publishers, it’s obvious that direct sales generate the highest cost per thousand impressions (CPMs). It’s so obvious that we don’t […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allen Mason, vice president of strategy at 84.51°.  On a recent drive home, I wondered how data would define my family vs. the roughly 50 families that live in my […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Opher Kahane, co-founder and CEO at Origami Logic. Not too long ago, marketing circles were abuzz with the looming death of creative Don Draper-types. With the surge in programmatic advertising, […]

“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mark Keeney, vice president of marketing at Ritani. When startups pass that critical inflection point from proof of concept to the scaling phase, TV is not often thought of as a potential advertising channel. […]