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»radiumone

UK Carrier O2 Splices SDK Functions To Drive Installs

Prospecting is one of the biggest challenges facing British carrier O2, especially in apps. “Pretty much every app acts as its own ecosystem – they’re cookieless environments, so actually being able to track someone using traditional methods is nigh impossible,” said Dan Michelson, innovation and capability lead at the Telefónica-owned telecom. O2 is concerned with two… Continue reading »

by Allison Schiff // January 6th, 2016 //
»
As The Ad Server’s 20th Birthday Approaches, A Look At The Disruptions That Followed

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, chief operating officer at RadiumOne. Back in 1994, a group of my Stanford business school classmates and I shared a fascination with the web and immediately recognized its… Continue reading »

by AdExchanger // September 10th, 2015 //
»
Time For A Trading Desk? Consider These Factors

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurbaksh Chahal, CEO & Founder of RadiumOne. Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds… Continue reading »

by AdExchanger // June 7th, 2013 //
»
Turning Earned Media Into Paid, RadiumOne Debuts Real-Time Hashtag Targeting

While anyone can follow a social media conversation stream through hashtags, social media ad tech provider RadiumOne is now starting to sell targeted ads off of these signifiers in real-time. The idea is to become part of consumers’ conversations as they’re taking off, not after they’ve already “trended” on Twitter or other social platforms. RadiumOne’s… Continue reading »

by David Kaplan // December 12th, 2012 //
»
The State Of RadiumOne: CEO Chahal Says Company Building Signal, Targeting Social Ads On Open Web

Gurbaksh Chahal is CEO of RadiumOne, an online advertising technology company with a real-time social ad platform. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Chahal to discuss his company, his views on the space, and the state of RadiumOne today. Click below and scroll for more: Rumor… Continue reading »

by AdExchanger // March 21st, 2012 //
»
 

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