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»infinitive

To Avoid Subpar ROI From Marketing Automation, Start With Integration And The Organization

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Eisenkramer, principal at Infinitive. From email newsletters and content management, to campaign design and cross-channel user tracking, to media buying and activation, there’s almost no end to what you... Continue reading »
by AdExchanger // May 29th, 2019 //
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A Silver Lining In The Looming End Of DoubleClick Sales Manager

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Denis McFarlane, chief executive officer at Infinitive. Google’s recently announced deprecation of DoubleClick Sales Manager (DSM) has caused some consternation in the publishing and mar tech worlds. After July 31, 2019, DSM users will no... Continue reading »
by AdExchanger // August 30th, 2017 //
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The Future Of Programmatic And Video: An Inventory Explosion, More Blocked Ads Or Stifling Complexity?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Phil Kyle, chief operating officer at Infinitive. Programmatic buying has been gaining traction in the video market for some time, thanks to advertiser interest and technology maturation. As a result, some industry analysts now... Continue reading »
by AdExchanger // August 7th, 2017 //
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The Addressable TV Innovation Opportunity Is Greater Than Many Think

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jeff Puzenski, an executive at Infinitive. If you’re looking for tangible signs of convergence, addressable TV is one of the most frequently cited. After all, addressable TV is about using digital data and targeting... Continue reading »
by AdExchanger // February 9th, 2017 //
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Distribution Evolution: Biggest Barrier To Conversion Or Opportunity in Disguise?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeremy Hines, a principal at Infinitive. With the development of addressable TV and dynamic ad insertion, the industry is making clear and tangible progress toward the long-discussed goal of convergence. But, at the same... Continue reading »
by AdExchanger // January 16th, 2017 //
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Is DAI Already DOA?

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mike Haight, an executive at Infinitive. In the ad tech world, hot new technologies regularly run up the hype cycle. The pushback and skepticism begin long before they reach wide adoption. Such is the... Continue reading »
by AdExchanger // December 15th, 2016 //
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ANA Report Aftermath: (Re)Building Trust And Transparency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Jeff Puzenski, an executive at Infinitive. The Association of National Advertisers (ANA) dropped a bombshell in June when it released a report about transparency and media buying practices in the... Continue reading »
by AdExchanger // August 16th, 2016 //
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To Reap Ad-Tech ROI, End-User Adoption Is The Secret Sauce

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Puzenski, an executive at Infinitive. “I can’t trust the data.” “Using the new system slows me down.” “We’re different, so this system won’t work for us.” Those who work... Continue reading »
by AdExchanger // June 27th, 2016 //
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With The High Cost Of Customization, The Industry Must Learn to Love ‘Vanilla’

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Haight, an executive at Infinitive. Given the rapid pace of change in the industry, it’s no wonder the history of digital advertising technology is one of ad hoc solutions,... Continue reading »
by AdExchanger // March 25th, 2016 //
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Rethinking Holistic Revenue Optimization: Stop Tweaking, Start Transforming

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Wright, an executive at Infinitive. Holistic yield management and revenue optimization have been hot topics du jour in digital advertising. Everyone’s talking about them on the sell side, and there’s a sense of... Continue reading »
by AdExchanger // March 4th, 2016 //
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