OPINION: Data-Driven Thinking
As Data Explodes, B2B Marketers Must Focus On What Matters Most
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Mincham, vice president and associate client partner at Merkle. There is a lot of talk about the nuances in the business-to-business (B2B) and business-to-consumer (B2C) marketing spaces and how […]
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