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»AdYapper

Forget Impressions: Digital Advertising’s New Math For The New Year

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Derek Huyser, head of business development at AdYapper. What is it about money that makes people lose all connection to reality? We’ve all heard the stories of lottery winners going... Continue reading »
by AdExchanger // January 18th, 2016 //
»
Bad Metrics Will Make Ad Blocking Worse

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elliot Hirsch, CEO at AdYapper. You can see the breakdown in accountability in digital advertising everywhere these days as conflicts of interest continuously arise. It’s why viewability has driven publishers... Continue reading »
by AdExchanger // October 7th, 2015 //
»
Frequency Today Is A Joke, But It Doesn’t Have to Be

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elliot Hirsch, CEO at AdYapper. For digital advertising veterans, talking about how to manage campaign frequency might seem a bit old school. DoubleClick researcher Rick Bruner released a frequency best... Continue reading »
by AdExchanger // September 8th, 2015 //
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