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»Michael Parkes

The Tipping Point For TV And Digital Video

"On TV and Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Parkes, senior vice president, North America, at Amobee. The consumer shift to spending more time on digital than on TV is pushing the industry toward a tipping point in advertising budget allocation. Although... Continue reading »
by AdExchanger // September 14th, 2015 //
»
 

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