What Ad Slump? The Trade Desk Powers On With Its ‘We’re Not-A-Walled-Garden’ Pitch
The Trade Desk continued its run of growth, reporting Q2 total revenue of $464 million, a 23% jump from last year.
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IAS Shakes Off TrueView Scandal, Credits Social For A Strong Q2
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.
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DoubleVerify Flaunts $125 Million Scibids Acquisition, Steady Q2 Growth
Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.
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Will Joe Zawadzki Buy His Baby Out Of Bankruptcy?; Netflix Concedes On CPMs Yet Again
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From The Ashes? When MediaMath’s defunct assets go up for auction in Delaware bankruptcy court next week, founder and one-time CEO Joe Zawadzki may be in the mix. Zawadzki wants to buy and revive the demand-side platform he founded in 2007 … and […]
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OPINION: The Sell SiderRevolutionizing Retail: Lessons From Traditional Media’s Mistakes
How retailers and ad tech interact will determine whether retail media can avoid the same predatory practices that have led to traditional media becoming commoditized.
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PODCAST: The Big StoryThe Big Story: Just Give Me Transparency, Already
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.
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Moderating The Moderators; Will TikTok Become A Product Manufacturer?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. Unlike Instagram, Snapchat, TikTok and YouTube, Reddit is text-based, like LinkedIn or Twitter. But LinkedIn’s over earnest, your-bosses-are-watching vibe is a poor fit for Twitter types. Reddit […]
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AdsPostX Seizes The Post-Checkout Moment
AdsPostX’s OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout.
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Why Ibotta Is Eyeing Performance Marketing As The Basis For Its Future
Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.
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Ad Revenue’s Modest Retreat; From Couch To Checkout
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the weekend, but you can save the drama for your llama. The slide only amounts to a 0.2% drop. Magna expects that ad revenue will grow […]