Retail Media

A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company.

On Monday, Omnicom entered the ecommerce marketplace services space in a big way with an $835 million deal to buy Flywheel Digital.

You know you’re at an advertising conference when people get excited about the idea of setting retail media standards. “That’s when the fun starts,” said Amman Badlani, executive director and head of search at GroupM, speaking at Advertising Week in New York on Monday. By “fun,” Badlani means being able to consistently measure return on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered ad products from Google and Meta is changing the performance marketer’s job from a hybrid creative tactician, media hound and command pilot to, well, someone who just feeds data, text prompts and raw creative assets […]

Programmatic retail media is stuck in a holding pattern until there are OpenRTB standards – the protocols for automated online advertising – that address sponsored listings.

Market pressures are forcing retailers and online marketplaces to bolster their profitability with added services.

Bryan Gildenberg of The CPG Guys, a brand and retail industry podcast with about 24,000 LinkedIn followers, talks Amazon, Instacart and product discovery.

Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.

We recap what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.