Meta is bringing all of its automated ad products together under a single roof. Meta Advantage, which is what Meta is calling its new suite, may sound like a health plan but is really a home for Meta’s existing automated tools, including lookalike expansion, automated app ads and automatic placements, as well as the future home for other automated products in the works.
Meta announced plans on Thursday to create content-based controls for Feed (formerly News Feed) on Facebook and Instagram. The question is, why did it take so long for Meta to start bringing third-party brand suitability to Feed? After all, the News Feed was one of Facebook’s first products, launched during the long-ago year of 2006.
Integral Ad Science CEO Lisa Utzschneider, Magnite CEO Michael Barrett and DoubleVerify CEO Mark Zagorski talked about their experience heading public companies at AdExchanger’s Industry Preview Tuesday, in a panel moderated by LUMA CEO and founder Terence Kawaja.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tele-Come And Go The telco ad tech hypothesis has lost its shine. Verizon ditched its ad tech assets, aka, AOL and Yahoo bundled as Oath and now back to Yahoo as a private equity-backed business. AT&T abandoned advertising as the third pillar of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Is Money The olds may see a TikTok feed and think, “Who can keep up with that?!” But TikTok knows that many of its younger users routinely watch the app at double speed. TikTok’s internal user surveys and data reveal a tween/teen generation […]
Graham Mudd, Meta’s VP of product marketing for ads and business products, is leaving the company to start his own PET project – literally. Mudd, whose last day at Meta will be in early March, is working on launching a startup focused on building privacy-enhancing technologies.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OpenPath … To Cutting Out SSPs Wait, did The Trade Desk just disintermediate SSPs? A new product called OpenPath apparently allows advertisers to directly connect to a handful of enterprise publishers, effectively cutting out Google Open Bidding (and everyone else) in the process. […]
It’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic decisioning has been a focus for platforms, who face pressure from advertiser clients and, increasingly, lawmakers who see algorithms amplifying misinformation. But Facebook’s algorithmic blocking of ad creative is similarly askew, creating “false […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it. (H/t Lindsay Owens for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind Your Own IABeeswax Ad Age dinged the IAB for Meta’s prime placement during the trade group’s Annual Leadership Meeting this week. Three small businesses with the Internet for Growth, an IAB-backed advocacy group, all cited Facebook and Instagram advertising during their presentations. “I […]
