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»search marketing

How Do Search Marketers Overcome The Creative Challenge In Graphical, Display Advertising?

It is well-chronicled that the "creative" element among the optimization triad of audience, context and creative remains the biggest wildcard when driving a campaign's performance. And for search marketers moving into display, addressing "creative" isn't just about text ads anymore as they must deal with the nuance and complexity of creating compelling graphical display ad... Continue reading »
by AdExchanger // September 1st, 2011 //
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Perfect Market Matching Search Audience To Content Says CEO Schoenfeld

Julie Schoenfeld is CEO of Perfect Market, a publisher-side technology company. AdExchanger.com: With "Perfect Market," the allusion to financial markets is hard to ignore.  Is there a connection? JS: Perfect Market is kind of a "good luck" domain for Idealab. It was the original name and domain for two of Idealab’s success stories.  In addition... Continue reading »
by AdExchanger // August 26th, 2010 //
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Localeze Prez Beard Discusses Powering New Places Feature In Facebook

In a press release, local business data provider Localeze "announced its Enhanced Business Registry, which includes 14 million business listings, will be featured in Facebook Places." Read more. Localeze president Jeff Beard discussed the implications of the Facebook deal. AdExchanger.com: What is the market opportunity that you see for Localeze? Localeze's market opportunity is vast.... Continue reading »
by AdExchanger // August 20th, 2010 //
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Getting Full Value For Your Inventory: A Buyer's Perspective

"Displaying Search" is a column capturing the intersection of display advertising and search marketing. Today's column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. Jonathan Mendez wrote a good post on his blog several months ago entitled “The True Media Value Delta”. In that post, he shared a highly profitable display... Continue reading »
by Ad Traders // May 10th, 2010 //
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We Need To Simplify

"Displaying Search" is a column capturing the intersection of display advertising and search marketing. Today's column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. Have you stopped and looked at our portion of the industry lately? Have you seen how confusing it really is? Imagine you are a paid... Continue reading »
by Ad Traders // April 5th, 2010 //
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Simpli.fi Addressing Search Marketers With A Demand-Side Platform Says CEO Prioleau

Frost Prioleau and Paul Harrison are CEO and CTO, respectively, of Simpli.fi, a demand-side platform for search marketers. AdExchanger.com: Let's look back, first. The last company you both were involved in was Personifi. Can you give us a brief history? And then discuss how your Personifi experience has informed the creation of Simpl.fi? Harrison: Actually,... Continue reading »
by AdExchanger // March 2nd, 2010 //
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Make Your Advertising A Cost Of Sales

"Displaying Search" is a column capturing the intersection of display advertising and search marketing. Today's column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. “We sell. Or else.” -- David Ogilvy The best thing a marketer can do for their business and their career is to transform their advertising expense to... Continue reading »
by Ad Traders // February 17th, 2010 //
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Media Exchanges Are Creating A New World For Search Marketers

"Displaying Search" is a column capturing the intersection of display advertising and search marketing. Today's column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. The average search marketer doesn't rate display very highly. They operate in a very ROI-orientated world based on hard facts and close to 100% accountability.... Continue reading »
by Ad Traders // January 29th, 2010 //
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New York Times On The Verge Of Pay Wall; P&G Going Digital; Time Buys StyleFeeder

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The NY Times Subscription Model Drum roll, please. It appears that the New York Times is going to finally unveil its subscription model. According to Staci Kramer of PaidContent, it appears that there may be a "metered" system similar to Financial Times which allows... Continue reading »
by AdExchanger // January 19th, 2010 //
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Roadmapping The Ad Exchange For Search Marketers

"Displaying Search" is a column capturing the intersection of display advertising and search marketing. Today's column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. Many search marketers want to expand into the display ad exchanges but aren’t sure where to get started. Auction-based pricing looks familiar, but there is a dizzying... Continue reading »
by Ad Traders // January 13th, 2010 //
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