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»Walgreens Advertising Group

OpenPath To Offer DSPs A Direct Path To Publishers; Walgreens Launches Self-Serve Solution

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OpenPath … To Cutting Out SSPs Wait, did The Trade Desk just disintermediate SSPs? A new product called OpenPath apparently allows advertisers to directly connect to a handful of enterprise publishers, effectively cutting out Google Open Bidding (and everyone else) in the process.… Continue reading »

by AdExchanger // February 16th, 2022 //
»
Walgreens Partners With OpenAP For TV Advertising IDs

What if you saw TV ads inspired by what you recently shopped for at Walgreens? To bring its shopper data to a new channel – advanced TV – Walgreens Advertising Group (WAG), the retail chain’s ad tech subsidiary, will integrate Walgreens’ first-party identity data set with OpenID, an advertising ID backed by linear broadcast networks… Continue reading »

by James Hercher // May 24th, 2021 //
»
Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group
6 Key Facts About The New Walgreens Ad Network

Retail media networks are having a moment, because they’re positioned to add relevance in a cookieless world, says Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group (WAG). Walgreens put a bow on its retail media network, dubbed WAG, in early December. But the launch is part of a larger… Continue reading »

by Allison Schiff // December 21st, 2020 //
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