HBO Max

Warner Bros. and Discovery insist their marriage is working. Although they’ve had to go through a little, shall we say, counseling.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Sign Of The Times The New York Times beat expectations for Q4 2022 thanks to a strong subscription bundling push, according to its earnings report. But digital ad revenue was only up a smidge. The Times added 240,000 net digital subscribers in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost And Found If you’re wondering what happened to all the titles HBO Max just cut, they were rehomed across two other streaming platforms. On Tuesday, Warner Bros. Discovery announced that it’s making more than 220 canceled titles available on Roku and Tubi […]

2022 will stand out as the year that AVOD took center stage. Ad-supported video viewership growth surpassed subscription-only streaming and overall streaming viewership overtook cable for the first time.

Warner Bros. Discovery is rushing the launch date of its AVOD streaming service meant to combine WarnerMedia’s HBO Max and Discovery’s Discovery+. Combined, WBD networks lost 8% in total Q3 revenue, but the company doubled its streaming ad revenue, giving WBD hope as it smooths out its rocky post-acquisition start.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Nowhere FAST Streaming TV services want people to pick a show already. Too often, viewers peruse a streaming app for a bit and never actually settle on a show, then try another app.  It’s an underappreciated linear advantage that something is always […]

A new campaign from Bombay Sapphire, which launched on Wednesday with spokesperson and “Elvis” director Baz Luhrmann, combines influencer-led social media interactions with the goal of building a loyal customer base that’s (hopefully) willing to share personal information. Bombay Sapphire is looking to generate the kind of lift in brand awareness and affinity that can lead users to intentionally opt into future promotional efforts.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Drizl Before The Storm New retail media players raise difficult questions about particular use cases.  The latest platform, for instance, is Drizly Ads, launched by the Uber-owned alcohol delivery company. On the one hand, booze brands need to find online customers. Targeting […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.)  But there is one category in […]