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»ads for kids

Children’s Data Doesn’t Have To Be a Regulatory Hot Potato, Says Kid-Friendly Chat App Jet.Me

Kids are accustomed to lying about their age. Most don’t bother with getting their parents’ permission to use Facebook, Kik, Whisper, Snapchat, Instagram et al. And that makes the data resulting from their usage quite murky, said Jenny Mirken, CEO and founder of Jet.me, a chat app and social network developed with the preteen set... Continue reading »
by Allison Schiff // January 5th, 2017 //
»
Kids Don’t Have Credit Cards, And Other Challenges Of Monetizing Apps For Children

It’s not easy monetizing kids. Even the words “monetizing kids” are unfortunate. But the developers of kid-focused games still “need to eat,” said Yuri Shilin, owner of KidGames, an Israel-based game developer with a portfolio of dozens of apps for kids, with around 30 million downloads overall. “It’s for sure very hard to make money,”... Continue reading »
by Allison Schiff // December 28th, 2015 //
»
Better Kid-Safe Than Sorry: SuperAwesome Partners With Bee7 On Mobile Ad Network For Kids

Kids – they love apps, they’re highly engaged, they’ve got no money and you’re not allowed to collect their data. But targeting and mobile monetization aren’t an impossible dream for kid content developers and publishers, said Dylan Collins, CEO of SuperAwesome, a UK-based ad network specifically designed with COPPA compliance in mind. On Wednesday, the 2-year-old... Continue reading »
by Allison Schiff // April 1st, 2015 //
»
'Take Us To Your Grown-Up.' How One App Publisher Hides Ads From Kids

Relying on ads to monetize a kids' mobile app comes with a minefield of rules and restrictions. Apple, for example, requires app developers to avoid any behavioral advertising, ask for parental permission for in-app purchases and include a privacy policy. Developers also must get parental consent before collecting personal information like phone numbers and email... Continue reading »
by Judith Aquino // August 29th, 2013 //
»
 

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