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»huffington post

HuffPost Created A Loyalty Funnel To Deepen Reader Engagement

A successful article at HuffPost doesn’t have the most traffic – it has the most traffic from loyal readers with the highest engagement time. HuffPost overhauled its audience strategy last year to super-serve its most faithful readers and increase their numbers. The publisher is also diversifying its revenue through subscriptions. In April, it soft-launched a... Continue reading »
by Sarah Sluis // August 28th, 2019 //
»
Clorox Wades Into 360-Degree Video

Everyone needs bleach. That’s why brands like Clorox have a lot of repeat buyers. The question is: How do you build support for a social cause when you’re selling bleach? Clorox already does a lot of TV and pre-roll advertising, but this week it tested its first 360-degree educational video focusing on 18-34-year-olds. The socially... Continue reading »
by Kelly Liyakasa // December 9th, 2016 //
»
Microsoft-AOL Deal Affirms Verizon’s Interest In Cross-Platform Media

While AOL’s absorption of Microsoft’s display, search and video ads business is indicative of Verizon’s digital media interests, industry insiders aren’t quite convinced the flagship publications it inherited through the AOL acquisition will stick around for the long haul. An early Huffington Post exec said Verizon will need to treat the media group like “a... Continue reading »
by Kelly Liyakasa // June 30th, 2015 //
»
Taboola Out At Huffington Post, AOL-Owned Gravity In

A year after AOL acquired Gravity, AOL-owned publication The Huffington Post has standardized the content personalization tool to power internal and external content recommendation links. This means it’s history for Taboola, HuffPost's previous recommendation module. Gravity has powered the publisher’s “Suggested For You” internal module for the past six months, and it replaced the Taboola-powered external module... Continue reading »
by Sarah Sluis // January 14th, 2015 //
»
The Year In Native Advertising

If banner advertising has peaked, native advertising is still on its way up. Proponents of native cite better consumer engagement and higher rates for publishers. London-based market research firm Mintel pegged the current native advertising market at $1.8 billion, predicting it will rise to $9.4 billion by 2018. Of course, “native” is a broad term... Continue reading »
by Sarah Sluis // December 19th, 2014 //
»
HuffPo CEO: On Breaking Into Global Markets, Cross-Platform Content

When Jimmy Maymann sold content distribution company GoViral to AOL in 2011, some expected the Danish entrepreneur to take his share of the $96.7 million exit and chase new startup opportunities. Instead, he stayed on at AOL as SVP for international, much to even his surprise. “I always knew I didn’t want to stay on... Continue reading »
by Kelly Liyakasa // April 10th, 2014 //
»
Digitas And HuffPost Attempt 'Real-Time' Native Ads

At yesterday's Digitas NewFront, Huffington Post executives said they would offer their native advertising content distribution system exclusively to the Publicis Groupe interactive shop's clients. While billed as "real-time," the self-serve content system will post marketers' content within a two-hour window of receiving the request. "We're bringing our year-old BrandLive service to HuffPost that will... Continue reading »
by David Kaplan // May 3rd, 2013 //
»
Aol Buys Huffington Post - Is A Sell-Side Platform Next?

As Aol announced yesterday its intention to buy Huffington Post, the sell-side platform world was all ears. Here comes Aol CEO Tim Armstrong crafting a content generation strategy that goes beyond the content farm, but includes real brands that leverage the community. The community is critical since it helps generate content for the brands. No... Continue reading »
by AdExchanger // February 7th, 2011 //
»
 

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