Let The Great Unbundling Begin; Why Amazon Won At The Upfronts
The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year.
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Comic: The New Bundle
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Advantage Plus Advantage; How Disney’s Kingdom Becomes A Fortress
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Blackest Box The name “Meta Advantage+” might confuse you into thinking Facebook has a streaming service. But the company is just following in Google’s footsteps. Google launched Performance Max, a black box within a walled garden, late last year to replace Google Smart […]