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Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help.

Tubi’s ad load felt fair, considering it’s free. But some of the streamer’s ad placements felt jarring relative to the content and, at times, the other ads in the pod.

Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into streaming video.

The phrase “subscription fatigue” typically applies to consumers tiring of the ever-growing number of media and entertainment packages. But subscription fatigue could also describe how DTC and ecommerce brands feel about their SaaS costs and vendor rosters.

The corporate drama continues at LG Ads. Alphonso’s founders – including several who were unceremoniously booted from the company in December –  along with a group of minority shareholders are suing South Korean electronics manufacturer LG and Zenith, its US R&D subsidiary, over alleged board malfeasance. LG acquired TV data measurement provider Alphonso in January […]

Most consumers think the Health Insurance Portability and Accountability Act (HIPAA) is a lot broader than it is. But in a post-Dobbs world, it bears repeating: HIPAA doesn’t cover all health data, including reproductive health information collected through phones, tablets and other devices.

Health data and race are sensitive topics on their own. Put them together, and it’s easy to see why people struggle to thoughtfully tailor their marketing efforts to different audiences. Still, many health care marketers are opting in to race-based targeting to stay relevant and reach underserved populations.

The Federal Trade Commission helped normalize and popularize the term “commercial surveillance.” But is the current FTC “anti-advertising”?

Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times can use its blueprint for building a publishing business on The Athletic. And he’s also betting that advertising is an easier sell for sports fans than news readers.

Ampersand – a local TV sales consortium co-owned by cable companies Comcast, Charter and Cox – rolled out new audience segments for brands to target sports fans based on the type of sports they enjoy watching.