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»March Madness

How Turner Monetizes New Channels Amid Changing Viewer Habits

Amit Chaturvedi, EVP of revenue and operations and product management for Turner, will speak at AdExchanger’s Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. At Turner, Amit Chaturvedi’s job is to support ad sales and drive revenue. He’s the guy responsible for vetting vendor partners and building a stack to ensure the... Continue reading »
by Kelly Liyakasa // March 26th, 2018 //
»
How Fraudsters Take Advantage Of Big Events Like March Madness

While live sports events like March Madness are TV’s bulwark, money is sloshing into digital and mobile and fraudsters are looking to score. “This is the rule of thumb: Where there’s money, there’s a motive,” said Patrick Murray, VP of product at fraud-detection and analytics company DataVisor. But certain events or times of the year... Continue reading »
by Allison Schiff // March 28th, 2017 //
»
Younger March Madness Fans Using iPod Touch

March Madness equals mobile madness, according to mobile audience targeting platform Jumptap. As live sporting events increase web traffic from smartphones, tablets, and other mobile devices, Jumptap expects a significant mobile bump during NCAA basketball tournament. "Whether they are editing brackets, sharing insights on social networks, or watching live games during lunch breaks, March Madness... Continue reading »
by Kimberly Maul // March 26th, 2013 //
»

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