Beyond March Madness-related data, Jumptap also forecasted that the iPad will lose tablet market share in 2014, dropping from a 57% market share in March 2013 to 50% in March 2014. The Galaxy Tab, the company predicts, will increase from a 16% market share in 2013 to 25% in 2014.
Additionally, mobile app usage is on the rise compared to mobile web. In March 2013, mobile apps accounted for 84% of traffic, up from 45% in March 2011 and 60% in March 2012. Consumers tend to prefer the speed and browse-ability of apps, Jumptap said, which contributed to its explosive growth, as well as the sheer number of apps available.
NCAA March Madness itself has a mobile app for both Android and iOS devices, but no usage data has been released.